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Flower Beds, 2

Campaign
Agency Network: 
Published/Aired: 
January 2008

Description

In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.

Ambient advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director / Art Director: James Clunie
Art Producer / Buyer: Jd Michaels
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Lecter Lecaros's picture

nice

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

Citizen13's picture

I LUV BBDO NY.

Citizen13
Activity Score 478

"Assume nothing, question everything."

Fabian Kirner's picture

so obvious! it has to be done! nice!

Fabian Kirner
Activity Score 270
Creative Director
daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

Great, good job BBDO.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

rocketman's picture

great stuff, beautiful and memorable

rocketman
Activity Score 385
Creative Director at jwt / glue
eject's picture
eject
Activity Score 69
matheuscp's picture

Amazing!

=========//=========

Matheus
30'' é pura propaganda
www.30segundos.com.br

http://twitter.com/30s

matheuscp
Activity Score 20
Art Director |

Matheus
30'' é pura propaganda
www.30segundos.com.br

http://twitter.com/30s

Prakash Jayashanmugam's picture

..nice work

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

genmauer's picture

The girl is using a "All-Star"

hehehehe

Great idea.

genmauer
Activity Score 4
Share Market
purplelizard's picture

nice!

purplelizard
Activity Score 12
but_why's picture

Hmm, not sure whether I like the association of things growing out of shoes- pretty or not.

but_why
Activity Score 280
Watford
ManchuChanchu's picture

Brilliant!

ManchuChanchu
Activity Score 701
Art Director
alegna's picture

wow!!!

nice concept

BBDO is great!!

alegna
Activity Score 59
artist/merchandizer
alegna's picture

wow!!!

nice concept

BBDO is great!!

alegna
Activity Score 59
artist/merchandizer
ks's picture

very nice

ks
Activity Score 2
JWT new york
Guest's picture

wow it^s wonderful

Guest
Wordnerd's picture

cool stuff. gives you the feeling, that wearing these feels soft, too.

Wordnerd
Activity Score 6692
Copywriter
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