Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.
Augmented Reality Development: SplitElement Inc.
Ambient advertisement created by Dentsu, Canada for HarperCollins, within the category: Media.
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