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Real Test Ride

Agency Network: 
Published/Aired: 
May 2013

Description

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

Ambient advertisement created by Moma, Brazil for Harley-Davidson, within the category: Automotive.

Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa, Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Editor: Onon
Lettering: Onon, Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti, Gregory Claerhout
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Highest Rated

sunshine22's picture

So new and innovative....a feel gud factor!

sunshine22
Activity Score 6
Copywriter
salil.sharma's picture

Awesome ! Lovely Harley-Davidson

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Saikia's picture

What an experience for a potential buyer, great going Harley-Davidson!!

Saikia
Activity Score 51
Creative Director at M&C Saatchi |

www.sanjeevsaikiaart.blogspot.com

sunshine22's picture

So new and innovative....a feel gud factor!

sunshine22
Activity Score 6
Copywriter
kleenex's picture

That will certainly get people to buy the bike. Too bad it is not easy to pull off.

kleenex
Activity Score 51721
Web Designer/Developer
jackw's picture

Very cool!

jackw
Activity Score 42
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