Real Test Ride

Agency Network: 
May 2013

harley-davidson // real test ride


When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

Ambient advertisment created by Moma, Brazil for Harley-Davidson, within the category: Automotive.

Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa, Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Editor: Onon
Lettering: Onon, Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti, Gregory Claerhout

Comments (5)

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salil.sharma's picture
Activity Score 2428

Awesome ! Lovely Harley-Davidson

Designer Don't Do Different Things
They Do Things Differently

Saikia's picture
Activity Score 51

What an experience for a potential buyer, great going Harley-Davidson!!

sunshine22's picture
Activity Score 6

So new and innovative....a feel gud factor!

kleenex's picture
Activity Score 50128

That will certainly get people to buy the bike. Too bad it is not easy to pull off.

jackw's picture
Activity Score 42

Very cool!