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Highest Rated

DarkSide's picture

Nice idea but I'm not sure that everybody would try to open, I believe most people would turn the page.
And to be honest this idea works only in theory, have you tried to rip a paper like this? it doesn't.

DarkSide
Activity Score 1066
Other
lorem_ipsum's picture

nice!

lorem_ipsum
Activity Score 196
Art Director
pepinillo's picture

Souldn't it say: ...is not AS easy.

pepinillo
Activity Score 2
Other
FPO's picture

yeah, nice call.

FPO
Activity Score 58
Art Director
puppiepoppy's picture

Yup, agreed! Wrongly written! The ad demonstrated it's easy....but it's not.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

teenie's picture

It does say "...is not this easy" on the ad. It's just missing from the explanation at the bottom.

teenie
Activity Score 1894
Copywriter
ivan's picture

Thanks. Fixed it.

ivan
Creative Director at Ads of the World
ooops's picture

right to your face!

ooops
Activity Score 448
Other
macygray's picture

brilliant man...strong message!

macygray
Activity Score 2
Other
addyhoch10's picture

love it

addyhoch10
Activity Score 2592
Art Director
copywriter.txt's picture

Very powerful. This rocks.

copywriter.txt
Activity Score 828
Copywriter
mikelite's picture

only goes half way there. I'm left with "Then what are we supposed to do about it?"

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

me thinks's picture

Exactly. There is no call to action.

me thinks
Activity Score 722
Copywriter
DarkSide's picture

Nice idea but I'm not sure that everybody would try to open, I believe most people would turn the page.
And to be honest this idea works only in theory, have you tried to rip a paper like this? it doesn't.

DarkSide
Activity Score 1066
Other
bigbadfatmadafaka's picture

...it could be worst.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

DarkSide's picture

shut up...
Wanna bet that doesn't win shit in Cannes?

DarkSide
Activity Score 1066
Other
bigbadfatmadafaka's picture

i bet 30 gb that it wont win shit...wanna bet?

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

truecopy's picture

Brilliant is a big word but im gonna say it anyway.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

allnew's picture

Yeah! It's a strong message. Great idea

allnew
Activity Score 2
Graphic Designer
litio's picture

Felicitaciones!

litio
Activity Score 24
Copywriter
Matt Aubie's picture

It's great because in order to turn the page, you'd have to rip it. It's easy to rip because you can tell it's either perferated or at last skored.... The tagline is great, and not necessarily written incorrectly. And it does tell you what to do - it tells you to go to the website.

very clever, and well executed. The design is great and the photography is spot on in terms of lighting.

---

Matt Aubie
Activity Score 16
Graphic Designer |

because design students are full of it

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