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Dance Steps

Agency Network: 
Published/Aired: 
March 2008
Guinness Ambient Ad -  Dance Steps

Description

Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness® is committed to promoting responsible drinking and combating alcohol misuse. The best way to interact with a consumer when they're enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused, home.

The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps. The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.

Ambient advertisement created by Saatchi & Saatchi, South Africa for Guinness, within the category: Alcoholic Drinks.

Caption

Start Here; Don't end here

Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Directors: Anton Crone, Keith Christian
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
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Highest Rated

latinadlover's picture

like the idea for clubs and pubs since its fun, but there{s no need for the copy, I agree with gmint7, just "drink responsibly" or maybe theres something with "have fun, and remember it" or something like that, dont know
keep thinking, its nice but it could be better

latinadlover
sneakyhands's picture

this is great looks like a whole lot of fun.

sneakyhands
Activity Score 1857
Copywriter
pscs's picture

that guy's face is RED!!!

pscs
Activity Score 440
SAC
onestepahead's picture

that guy has no shoes on!

onestepahead
Activity Score 97
Client Servicing
gmint7's picture

:::J:::

no need the line actually
just put drink responsibly on top.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

skanger's picture

nice but was done for toot n scoot a few years back as stickers on floors in night clubs.

skanger
Activity Score 95
Art Director at Ogilvy
latinadlover's picture

like the idea for clubs and pubs since its fun, but there{s no need for the copy, I agree with gmint7, just "drink responsibly" or maybe theres something with "have fun, and remember it" or something like that, dont know
keep thinking, its nice but it could be better

latinadlover
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