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The Giant Shower Head

Agency Network: 
Published/Aired: 
October 2008
Grohe Ambient Ad -  The Giant Shower Head

Description

GROHE Deutschland is the leading provider of premium bath faucets and showers, worldwide. As such the companies slogan is: Enjoy water. Every year Franfurt is home to the ISH, the world’s leading trade fair The Bathroom Experience. So for the launch of the GROHE giant shower head series, which lets you enjoy multiple spray settings while showering, we were asked to bring the companies slogan alive in an unexpected way while communicating the huge size of the shower heads and the sensation of multiple spray settings. Located in the center of Frankfurt city square Walther-von-Cronber-Platz is the biggest fountain in Germany, surounded by bars, restaurants, a huge shopping and office building and a hotel building with 24 floors. We create a giant size 3D floor graphic around the fountain to transform it into a gigantic shower head. Better, world's biggest shower head with adjustable spray settings!

Ambient advertisement created by Publicis, Germany for Grohe, within the category: House, Garden.

Caption

Shower head with adjustable spray settings. Grohe. Enjoy water.

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Illustrator: Merlin Kwan
Photographer: Merlin Kwan
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Hadrons's picture

Nice concept.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Akshaya Singh's picture

Nicely placed.. I confess that I have a bias towards such executions wherein the regular things are shown from a different perspective and we end up making this world a fantasy land... but I'm sure others like this idea too... nicely done Germany ...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

kleenex's picture

cool...

kleenex
Activity Score 51098
Web Designer/Developer
designzero68's picture

I can remember this ad. Saw that thing live. Nice.

designzero68
Activity Score 74
Adsolute's picture

Agree with the comment about perspective play. But this one is really impressive and cool with the water.

Adsolute
Activity Score 32
Copywriter
Maxads's picture

Thats huge. Well done.

Maxads
Activity Score 60
Art Director
TimothyJ's picture

Think big. Done before with perspective, but really nice.

TimothyJ
Activity Score 35
Creative Director
chuckieT's picture

Funny. Effective. Probably pretty inexpensive.

I don't think it needed the line – adjustable settings is not a USP in a shower head. This should have just been a brand awareness piece.

Good one.

chuckieT
Activity Score 680
Creative
ronstr's picture

love it

ronstr
Activity Score 140
Creative Director at art director
neary jaclies's picture

nice

neary jaclies
Activity Score 104
pinkparacelsus's picture

that's pretty cool!

pinkparacelsus
Activity Score 25

Potaters gonna potate!

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