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Global Warming Awareness, Naked Testimony

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Published/Aired: 
August 2009
Greenpeace Ambient Ad -  Global Warming Awareness, Naked Testimony

Description

The AME award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland photographed by U.S. installation artist Spencer Tunick. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.

Euro RSCG Zurich Switzerland

Ambient advertisement created by Euro RSCG, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Chairman & CEO: Frank Bodin
Creative Director: Jurg Aemmer
Junior Account Director: Sebastian Zeuner
Campaign Coordinator: Markus Allemann
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alexander_bickov's picture

Looks like flashmob. This is real or just a print work?

alexander_bickov
Activity Score 3279
Guest's picture

this was real

Guest
Guest's picture

Is this real?? or against green?

Guest
KESHAV's picture

brave ad

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

done like millions times

Guest
hidearshake's picture

Getting 600 people naked is really an award winning! Sex sells but in a different way!

hidearshake
Activity Score 132
Copywriter
Guest's picture

done a millilion times yes. But for once, it is credited to the one who made this concept for the first time, the photograper Spencer Tunick. So, pretty cool.

Guest
Guest's picture

like all of this gimmick photographer's "shticktures," it was all tits and fury, signifying nothing...

Guest
yctham's picture

Not an easy job. Without the explanation, I thought it is Photoshop work. =p By the way, how could target audience knows which organization the ad from?

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
everartz's picture

... and there isnt a damn word to explain hundreds of naked people standing in the middle of the frozen mountain !!!!
how dumb!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Great.

Guest
Guest's picture

I hope they had plenty of sunblock on hand for the twigs and berries.

Guest
Guest's picture

fucking great. bravo

Guest
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蝦米?

Guest
shahidali's picture

award winning???????????
why do u need naked people to communicate global warming issue? its like cutting trees to make grounds for forestation. we had one issue of global warning. now we find people finding excuse to throw away their clothes.
what social campaign do we make to reduce nudity in the society? a global Makganyene revolution?
"nobody has done it before" is not innovation. craps can get awards too.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Blashyrkh's picture

Forrest Gump running for women rights?

Blashyrkh
Activity Score 32890
Art Director
Pencil-Killer's picture

award winning? let's get naked and change the world?? it grabs attention, but not in positive ways..

Pencil-Killer
Activity Score 59
Art Director at Leuven
Guest's picture

天哪

Guest
Guest's picture

it‘s strong!

Guest
Guest's picture

外国人好疯狂哦

Guest
Guest's picture

老外总以为自己是救世主,总想着代表全人类说话
先做好自己的事情吧

觉得这些人有够无聊的

Guest
Guest's picture

这是典型的中国人,“穷则独善其身,富则兼济天下”,人家这种是以地球为我家,是一种大局观,ok?

Guest
Guest's picture

i don't think it's a photoshop work... Don't they feel cold.....

Guest
Guest's picture

no.it is not photoshop work!

Guest
Guest's picture

powerful

Guest
Guest's picture

Nudism is a fun, healthy, freeing and wholesome way for men and women to socialize and live without clothes. Naturism is a philosophy that values simplicity and increased harmony with nature.

Enjoy our clothing free lifestyle!

http://www.naturistspace.org

Guest
Guest's picture

这种行为无聊的很。

Guest
Guest's picture

Who pays for the trip?

Guest
acushla's picture

I think the fame of the photographer overshadows the creative.

acushla
Activity Score 10
Copywriter
Guest's picture

I think this is real

Guest
Guest's picture

你们在说什么,一句都看不懂,请讲普通话,谢谢!!!

Guest
Guest's picture

疯狂的人啊
莪对他们无语

Guest
Guest's picture

唉!人啊!都不满足总想找点事!我支持!!!!!!!!!!!!到中国来深圳市裸奔好不啊!

Guest
Guest's picture

呐呐。

Guest
Guest's picture

原主抚慰你们孤独的灵魂····

Guest
Guest's picture

都是傲游的…………⊙﹏⊙b汗

Guest
Guest's picture

裸奔還集體照張相。瘋狂的人類

Guest
Blashyrkh's picture

Wish I knew chinese. :)

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

welcome to China~~

Guest
Guest's picture

ah...wish you don`t know,they are talking about boring things.
I don`t like the way those Chinese talking.

Guest
ivan's picture

If you were wondering, I checked they are real comments with real opinions. :)

ivan
Creative Director at Ads of the World
Guest's picture

一群牛人

Guest
Guest's picture

o(∩_∩)o...哈哈,遨友们大家好!so cool~~~superman!

Guest
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形为艺术!鉴定完毕

Guest
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crazy,

Guest
Guest's picture

可悲的地球

Guest
Guest's picture

我还以为是小日本呢

Guest
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hhhHh

Guest
Guest's picture

WOWO

Guest
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"Our Time Is Up."

Guest
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