The AME award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland photographed by U.S. installation artist Spencer Tunick. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.
Euro RSCG Zurich Switzerland
Ambient advertisement created by Euro RSCG, Switzerland for Greenpeace, within the category: Public Interest, NGO.
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