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Jaws never return Vinegar Plate

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.

Ambient advertisement created by Grey, Hong Kong for Green Sense, within the category: Public Interest, NGO.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma
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Highest Rated

Dzsoi's picture

Golden Bullshit 2010 in Most Obvious Scam category. Congrat for the trophy, well done!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

I like the idea, but is it a scam?

No restaurant would let you replace their bowls with ones that stop customers from ordering a dish from their menu.

Guest
Lazarus's picture

hmm.. I doubt any restaurant would risk putting customers off their food with something like this. Sorry Grey. Next scam please.

Lazarus
Activity Score 1536
Creative Director
jackmancer2017's picture

Indeed. Doesn't make much sense.

jackmancer2017
Guest's picture

great idea
simply the great

Guest
Guest's picture

So... you spend lots of money ordering shark's fin soup, then you get this bowl of vinegar, then when your soup arrives, you are supposed to refuse it? hmm......

Guest
Girlfireice's picture

brilliant i say. There isnt a better way to show this

Girlfireice
Activity Score 254
Copywriter at Trainee
Janae's picture

if the restaurant is selling this soup, why should they force their customer to not buying it.
and if you are in a restaurant, where you can't order this soup, these customers are not
the target, because they'll probably don't eat it.

Janae
Activity Score 385
Oblabla's picture

beuurk

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

tzuik's picture

I think it's a good idea with a good implementation. It makes people think twice before ordering this dish in the future. And yes, it might mean some financial losses for the restaurant, but it's much more efficient than actually not serving the dish anymore.

tzuik
Activity Score 104
Guest's picture

Indeed where did they do this... If the restaurant is so much against the practice that they would do this, why would they serve shark fin soup in the first place

Guest
Guest's picture

hmmm... seems this is better placed on the table for whole day.... whatever people will order the shark fin soup or not....
anyway... but it's good to remind people the horrible fact, especially in chinese society...

Guest
Guest's picture

indblowing idea for creating awareness... well done.

Guest
Guest's picture

it works... so well done!

Guest
keithstoeckeler's picture

Tough subject and this cuts directly to it. Really like the execution.

keithstoeckeler
Activity Score 425
eminenz's picture

very clearly presented

eminenz
Activity Score 73
Creative Director at Delhi, India
Dzsoi's picture

Golden Bullshit 2010 in Most Obvious Scam category. Congrat for the trophy, well done!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Perhaps they went to restaurants and convinced them to not serve the soup, or popular restaurants who no longer serve soup, but are often asked by customers if it is on the menu. Or a deal with restaurants who cater to big companies (or could benefit). Especially if there was an upsurge in traffic because people wanted to see these ads at work.

Guest
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