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Jaws never return Tissue Pack

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant. When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.

Ambient advertisement created by Grey, Hong Kong for Green Sense, within the category: Public Interest, NGO.

Caption

Once you eat shark's fin soup, their blood is on your hands.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma
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Guest's picture

Chinese's a great language, in that it fits five lines of English blabber into two and a half lines of beautiful wingdings! (Ref: Back of the envelope)

Guest
Girlfireice's picture

nice one as well. It has a slight shock value... good use of wordplay: " blood on your hands"

Girlfireice
Activity Score 254
Copywriter at Trainee
Guest's picture

This one is better. But not much.

Guest
peppermintfountain's picture

I ike this. Better than the bowl thing!

peppermintfountain
Activity Score 17
Copywriter
LeeHarvey's picture

HA! I bet Keith Ho, Vincent Tse, Kong Siu Lan, Tony Cheung, Paul Tsang, Simon Kwan and Shannon Ma were enjoying a nice bowl of shark's fin soup whilst concepting and executing this campaign. Hypocrits!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

cynical RACIST!

Guest
Janae's picture

this one would probably be allowed, but its not so effective.
if I'm going to a steak restaurant, I would go there because I like steaks.
and if some promoters would give me that tissue, i would eat the
steak anyway.

Janae
Activity Score 385
Oblabla's picture

nice!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

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