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sneakyhands's picture

it would be a nice stunt for fashion week or something localized to a city to build some buzz.

sneakyhands
Activity Score 1857
Copywriter
skanger's picture

nice

skanger
Activity Score 95
Art Director at Ogilvy
SeanMartin's picture

They *mailed* a wire hanger? Like this?

Suuuure they did.

Look, it's a nice idea. But this didnt come from Grazia or its agencies: they wouldnt make this kind of blunder. If it's a concept, great. If it's student work, fine. But let's not pretend this went out the way they're saying, because that's simply impossible.

SeanMartin
teenie's picture

I assumed it was like Publi-Sac--a package that's delivered door-to-door by hand every week. I get them at home and they're annoying.

I don't like the headline here. Too pushed.

teenie
Activity Score 1894
Copywriter
slip's picture

I'm with SeanMartin.

*****

slip
Activity Score 919
designer |

SJB

sneakyhands's picture

it would be a nice stunt for fashion week or something localized to a city to build some buzz.

sneakyhands
Activity Score 1857
Copywriter
renzz's picture

I never got fashion.

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

Gurra's picture

Is very unpractical!!

It drops to the ground when you open the doors, although it looks great for those that doesn't have the newspaper.

It neat and simple though...

Gurra
Activity Score 14
School
gijs010's picture

strak! Die hersenbus is ook cool man greetz

gijs010
Activity Score 2
WDKA
Crisp One's picture

NO MORE WIRER HANGERS!

Crisp One
Activity Score 2005
Other at New York
themark's picture

What's designer about putting something on hangar? If someone finds this on his door (and that could happen since this idea is doable) i don't think it will add to the image of the magazine.

themark
Activity Score 59
creative
iT-iS-i's picture

"Fashion pressed weekly" - nice line.

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

RonnyJ08's picture

We'd like to think that people would be surprised when they find a hanger on their door handle. The point is that this magazine comes out weekly instead of monthly and London's fashion week is coming. It was entered at a contest and got a D&AD commendation.

RonnyJ08
Activity Score 2
stepup's picture

I like this, but wouldve been nicer if the plastic wasnt so wrinkly and cheap looking

stepup
Activity Score 26
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