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Hamburg Paddlesteamer

Agency Network: 
Published/Aired: 
August 2013

Description

Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.

Ambient advertisement created by Leo Burnett, Germany for Goodyear, within the category: Automotive.

Advertising Agency: Leo Burnett, Germany
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Bill Me Now's picture

love it!

Bill Me Now
Activity Score 180
kleenex's picture

winner!!

kleenex
Activity Score 51110
Web Designer/Developer
Inkwell's picture

How fun!

Inkwell
Activity Score 148
Copywriter
mindmonkey's picture

intelligent.

mindmonkey
Activity Score 11
Graphic Designer
ZaboZaboZabo's picture

1' and 30" of boredom.

ZaboZaboZabo
Activity Score 593
Art Director
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