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Street Masks

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Published/Aired: 
October 2011
Goodwill Ambient Ad -  Street Masks

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Description

To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.

Ambient advertisement created by Red, Canada for Goodwill, within the category: Public Interest, NGO.

Caption

Be anything this Halloween. / Go undercover this Halloween.

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriters: Sasha Newton, Ryan Kelly
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Highest Rated

JamesFields's picture

these are ridiculously adorable!!

JamesFields
Activity Score 2
chuckieT's picture

Sort of funny. But why stick them on a dumpster in an alley? Are you targeting the 5 people who will walk down the alley each day? At least try to pretend this little dogwalker will actually have some real impact. Place the stickers in high-traffic areas where more people will see them. Then when you submit this to an award show it won't seem like a big farce.

chuckieT
Activity Score 680
Creative
kleenex's picture

Not working for me at all.

kleenex
Activity Score 51110
Web Designer/Developer
stke's picture

meh

stke
Activity Score 274
Copywriter
Design Central's picture

a little light idea, but interesting.

Design Central
Activity Score 364
JamesFields's picture

these are ridiculously adorable!!

JamesFields
Activity Score 2
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