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Agency Network: 
Published/Aired: 
March 2011
Glassing Ambient Ad -  Mido

Description

How to introduce a brand at a fair without going inside? To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there is a problem: an official stand inside the fair is too expensive. We found a low budget solution to enter the fair and spread the Glassing's philosophy (sunglasses for immatures): a leaflet secretly attached on people's back, like young people do for joke.

Ambient advertisement created by Y&R, Italy for Glassing, within the category: Personal Accessories.

Watch the video too: http://www.youtube.com/watch?v=y5K_rVPAmPg
Advertising Agency: http://www.yr.com/">Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Copywriter: Davide Iacono Cassarino
Art Director: Alessandro Agnellini
Account: Alberto Levi
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Guilherme Ruano da Costa's picture

Freakin' brilliant!

Guilherme Ruano...
Activity Score 26
CuriousPencil's picture

Ballsy.

CuriousPencil
Activity Score 4225
Copywriter
tatler20's picture

great!

tatler20
Activity Score 2
Bacco's picture

Good placement, great strategy.

Bacco
Activity Score 14
MarioLuigi Bros's picture

NEXT PLEASE.

MarioLuigi Bros
Activity Score 203
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