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Comments (23)

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Ozric's picture
Ozric
Activity Score 4043

This is awesome.

SummerA's picture
SummerA
Activity Score 154

Very nice!

Stigset's picture
Stigset
Activity Score 1454

How did they do that, is it possible to make ghosts appear on random pictures you take ? It's pretty cool, very playstationish.

ivan's picture
ivan

You can pre-expose the film with ghosts.

Mtl Dave's picture
Mtl Dave
Activity Score 274

COOL

Anagoge's picture
Anagoge
Activity Score 5

I'm impressed.

the mighty ham's picture
the mighty ham
Activity Score 94

Wow!

focus group's picture
focus group
Activity Score 146

GREAT STUFF!

DarkSide's picture
DarkSide
Activity Score 1066

Cannes Gold Winner 2007

AndresBotero's picture
AndresBotero
Activity Score 78

wwwwoooowwwwww!!!!

braindrain's picture
braindrain
Activity Score 240

Outstanding.

hernanCITO's picture
hernanCITO
Activity Score 44

Guys, this is one of those ads that makes you think if you really are capable to do advertising.
this is simply brillant, terrific!

Creative Directors: Philip Borchardt, Dirk Henkelmann
Copywriter: Friedrich Tromm
Art Director: Leila El-Kayem
Design: Arnaud Loix Van Hooff
Agency Producer: Katrin Dettmann

CONGRATULATIONS TO THE WHOLE TEAM!

Rog's picture
Rog
Activity Score 6080

Very 'ghostly photo' email-ish, too.
Targeted. Engages. Topical. Relevant.
Pay that.

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
Activity Score 1142

this is awesome, i get up from my chair to read the brief :)
i wonder, how they make it? double expose film??

respect.

mono's picture
mono
Activity Score 29

EXCELENTE

Yokel's picture
Yokel
Activity Score 604

Great idea! And probably pretty easy to implement. ...
But ...
"Photos from the cameras started to appear all over the web"?
"Some cameras made it into eBay auctions ..."
Sorry, don't they realize I have the power of the Interweb at my hands?!
This isn't mentioned anywhere, - in blogs, forums, flikr and it's ilk, &c.
Would they care to point me to one photo posted anywhere?
The only mention of this I found is on other Ad websites.

Chris's picture
Chris
Activity Score 1935

nice idea, very origional

swiss_adguy's picture
swiss_adguy
Activity Score 36

THERE'S A WINNER!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

I love this, its awesome.

Laurent's picture
Laurent
Activity Score 279

this is good!

popdistortion's picture
popdistortion
Activity Score 1592

Hey Ivan, it's a bit older isn't it. Saw this a couple of months ago...
Stunning however, simple, relevant and effective.

the_ashlands's picture
the_ashlands
Activity Score 1394

WOW!!

what a great idea!

klek's picture
klek
Activity Score 58

awesomenesss....

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