Stop the Drop

Agency Network: 
July 2013

On the morning of Saturday, June 29th, visitors to Killbear Provincial Park’s Day Use Beach were greeted by an unusual sight – over 2000 bottles seemingly spat up on the shore, each containing a message from Georgian Bay itself: that something must be done about Lake Huron’s dropping water levels before it’s too late.

Ambient advertisment created by John St, Canada for Georgian Bay, within the category: Public Interest, NGO.

Advertising Agency: John st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Alisa Pellizzari
Account Services: Sean Whelan, Sarah Chan
PR: Elevator Communications
Experiential: Smak Media and Promotions

Comments (3)

Log in or register to post comments
morse's picture
Activity Score 18024

I hope those bottles not picked up by people were collected.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture
Activity Score 1608

It's funny that their attempt for conservation, is to litter the beach. Doesn't look like 2000 people would have visited the beach either.

kleenex's picture
Activity Score 51022

I want to agree with you.