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addyhoch10's picture

ok i'm not familiar with this brand so i didn't get it's supposed to look like the packaging. i would walk on by without even taking notice of it.

nice idea if you know the brand!

addyhoch10
Activity Score 2592
Art Director
A. J. SMITH's picture

Even though it says 'aluminium foil' on it?

Even if you don't know the brand, don't you know what that is?

A. J. SMITH
Activity Score 2822
addyhoch10's picture

well i wouldn't even read what it says because i would take it for a common (visually not so appealing) shop sign.

addyhoch10
Activity Score 2592
Art Director
mrtalented's picture

agreed. they looked like shop signs to me. maybe an inkjet of the aluminium role on the box's side panel will help. and you should make that panel thicker to make it look like the real pack proportion.

mrtalented
Activity Score 2171
Creative Director
A. J. SMITH's picture

Yeah, that would help it, I like it though.

7/10 from me

A. J. SMITH
Activity Score 2822
maung's picture

Yes, it's look like shop sign.

maung
Activity Score 48
Creative Director
PerMysuri's picture

I wouldn't notice it if I were to walk right by it. But I would notice it from across the street and I would think its cool - but maybe cause I am familiar with the brand.

PerMysuri
Activity Score 8
Other
nuclearshower's picture

Love the idea, but sadly not many people liked their shop to be closed 24/7, It doesnt work when the shop is open.. even when its close, I assume that would be like late evening when the streets arent busy anymore..

nuclearshower
Activity Score 233
Art Director
A. J. SMITH's picture

Ha, well observed, I never thought of that, it would only work when shops were closed.

i retract my 7/10

it now gets 5/10

A. J. SMITH
Activity Score 2822
everartz's picture

hehe! nice idea... but it gives the feeling that the aluminum foil is so hard to be folded... i wouldnt want to use it!!!

CheerzZz

everartz
Activity Score 7613
Art Director |

| everartz |

A. J. SMITH's picture

Good point, but would it really make you think that?

Not me.

it gets 5/10 from me.

A. J. SMITH
Activity Score 2822
Jonny Lonestar's picture

nice ambient. you'd notice it in NYC, but not in the rest of NYC's IN YOUR FACE way. Nice, subtle, smart.

unfortunately, you've got about 3 hours until the first kid vandalizes it.

Jonny Lonestar
Activity Score 282
Art Director
A. J. SMITH's picture

Wow thats true.

Once it was sprayed it would cease to work.

4/10 from me.

A. J. SMITH
Activity Score 2822
Dick Huges's picture

The idea is nice but no one will get it without that explanation you did put in there. To me it would be another shop sign only.

Ah and the photoshop there is not helping you at all. Like in the sign in the botton right, you just squeezed it to fit that small door, it don't have the same proportion as the others.

but since you have that explanation you might get an shortlist out of it.

Dick Huges
Activity Score 937
Copywriter
A. J. SMITH's picture

Nope,

I got it without the explanation, so you're wrong buddy.

To me it looked like an unravelled roll of foil enough to get it, surely I would be the only one who'd see that.

Why do you assume nobody would notice it?

A. J. SMITH
Activity Score 2822
Dick Huges's picture

like half of the people that posted here said it is too subtle. So im not the only one wrong here.

And you are seeing it from your desk knowing what this is about. Now i want to see you walking fast in manhattan to notice that.

Plus is all photoshoped in the gates.

Dick Huges
Activity Score 937
Copywriter
A. J. SMITH's picture

Hmmm. You might b right.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Desi's picture

good idea but no one would notice, unless the gait is shinny metal.

Desi
Activity Score 1042
A. J. SMITH's picture

I suppose you could spray the grills with silver car paint.

That might help.

A. J. SMITH
Activity Score 2822
kre8's picture

bear trappers hat.
do you know what a knob jockey is?

kre8
Activity Score 989
Copywriter
A. J. SMITH's picture

Also known as a Sausage Jockey. Same as an Uphill Gardener.

Why? someone call you one?

A. J. SMITH
Activity Score 2822
Erik's picture

a very very subtle ambient

Erik
Activity Score 88
Art Director
bknowlden's picture

It's smart. Nice job.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

JPWrites's picture

I like it a lot - heavy duty alufoil, roller door, box dispensing roller door. Someone's been thinking.

JPWrites
Activity Score 238
Copywriter
lsadunb's picture

Good but not too good for Saatchi & Saatchi NY

lsadunb
Activity Score 571
Copywriter
mikelite's picture

dude, saatchi NY's been pumping it out since Granger took over.

The photoshop job is hack, but the idea is quick and NY'ers would definitely get it. you people are seriously overthinking this.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

lsadunb's picture

I don't care if it is a hack or not, if new yorkers would understand it or not. I just don't think it is as good as Archive's, Crest's or Greenpeace' campaign. See ya,

lsadunb
Activity Score 571
Copywriter
A. J. SMITH's picture

I agree with you mikelite.

Too much thinking ruins it, you all got it straight away admit it.

A. J. SMITH
Activity Score 2822
pixelbomb1's picture

dang... advertising to the next level.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

davidtwen's picture

Very nice.

davidtwen
Activity Score 21
Art Director
justpassingby's picture

No grafitti on the shutters?! Giuliani did a fantastic job eh?

justpassingby
Activity Score 1368
Other
gonndo's picture

a little bit more.......

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

bright rhino's picture

Tony Granger is freakin' amazing. Saatchi and Saatchi NY has been doing so much great work with him at the helm. What's really amazing is that all of their recent mind-blowing work is done by different creative teams. Which is very telling of what a phenomenal creative leader TG is. Bravo.

bright rhino
Activity Score 118
Art Director
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