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Garbage

Agency Network: 
Published/Aired: 
May 2016
Description: 

Street kids feed on garbage everyday.

Advertising Agency: Leo Burnett Limited, Hong Kong
Creative Directors: Alfred Wong
Art Directors: Forrest Chan, Leo Yeung, Martin Tong
Copywriters: Alfred Wong
Bag design: Yael Mer & Shay Alkalay, Raw-Edges Design Studio

Comments (8)

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Wordnerd's picture
Wordnerd
Activity Score 6692

hm nice idea. but for me, the line should say something like 'don't treat street kids like garbage'

dico's picture
dico
Activity Score 332

i agree 100%!

Pedestrian's picture
Pedestrian
Activity Score 492

What does this ad have to do with "feeding?"

If you took the "garbage kid" and put a fork (or chopsticks) in his hand and sat him at the trash can like it's a dinner table, maybe then.

Right now this ad looks like "Street kids sit near garbage cans every day."

control C's picture
control C
Activity Score 108

Oh god.... those comments are just terrible... haaaa

usagi's picture
usagi
Activity Score 3

nice thought

bubolino's picture
bubolino
Activity Score 28

Did this campaign really run in hongKOng? I mean, do they care for mongolia? Not to mention it does not look like kid...

Andy-B's picture
Andy-B
Activity Score 280

And what are people supposed to do...?

mansi shah's picture
mansi shah
Activity Score 14

Nice Concept.

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