Advertisement

Style picking

Agency Network: 
Published/Aired: 
October 2010
Gallery Shop Ambient Ad -  Style picking

Description

Idea: Let's bring fashion to the streets and get kids to pick up on it. On a pre-arranged morning we left 100 bags with sneakers, hoodies, headphones, jeans etc. worth around 10,000 on the streets of Tallinn, Estonia. The stunt was hyped beforehand on a local radio station but the date was kept secret. On the actual morning an ad in the local newspaper guided kids to a photomap at galleryshop.ee. In the bags themselves there was also an incentive to call the radio station. The calls were then played on later shows. The same concept was also executed in Tampere, Finland. Both events managed to attract some good coverage.

Ambient advertisement created by 358, Estonia for Gallery Shop, within the category: Retail Services.

Advertising Agency: 358, Helsinki, Finland
Copywriter: Erkki Izarra
Art Director: Ale Lauraéus
Agency Producer: Sirkku Tuhkanen
Designer: Mark Nurmi
Account Manager: Peter Barmer
Photographer: Pekka Mustonen
Log in or register to post comments
Guest's picture

Trying too hard. Boring!

Guest
Guest's picture

Just a stunt! Can´t find any conceptual thinking behind it...

Guest
Guest's picture

Please, give me a break!

Guest
Guest's picture

awesome stunt! 10pts.

Guest
Guest's picture

excellent

Guest
Guest's picture

Vilnius is in Lithuania, not in Latvia. WTF?

Guest
Featured Content

Latest Collections

Advertisement