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Goose

Agency Network: 
Published/Aired: 
February 2011
GAIA Ambient Ad -  Goose

Description

Ambient advertisement created by Duval Guillaume, Belgium for GAIA, within the category: Public Interest, NGO.

Advertising Agency: Duval Guillaume, Belgium
Art Director: Geert De Rocker
Art Buyer: Elly Laureys
Photographer: Opération Panda
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Highest Rated

Prasad Weerasekara's picture

Interesting..

Prasad Weerasekara
Activity Score 653
luispiter's picture

jajaj i love it... nice concept

luispiter
Activity Score 2756
comunication
Pankefir's picture

Jeaaa give kids chance to torture goose its the best thing to stop that process

but the ads look interesting

Pankefir
Activity Score 22
jackmancer2017's picture

Hm, I'm wondering if you guys think this is the right way to solve this problem? The ads does highlight the problem but it does this by making the person itself "torturing" a goose. And that's kinda reversed of what they want...

jackmancer2017
akosidave12's picture

the plastic bag looks cool

akosidave12
Activity Score 10
Graphic Designer
jackblack's picture

Huh?

jackblack
Activity Score 2357
Art Director
CuriousPencil's picture

Excellent, and a smart way of *precisely* addressing the problem: linking the simple things we do every day, automatically, by reflex, without thinking (button pressing, stubbing cigarettes, holding a bag) to a food that's eaten without thought. I hope this is/was/will be backed up with some copy.

"We do a lot of things without thinking. Eating is one of them."

CuriousPencil
Activity Score 4225
Copywriter
gwheeler's picture

This is great. They draw line directly between eating foie gras and torturing a goose. Letting people rip open the bag, push the button etc… should feel a bit uncomfortable—the agency is saying, 'see, it doesn't feel good to harm that animal, does it?'

gwheeler
Activity Score 49
Prasad Weerasekara's picture

Interesting..

Prasad Weerasekara
Activity Score 653
ignitionspark's picture

Good concept!

ignitionspark
Activity Score 212
Mumbai
RonVerse's picture

brilliant campaign

RonVerse
Activity Score 207
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