Advertisement
Agency Network: 
Published/Aired: 
December 2009

Description

Ambient advertisement created by JWT, United Arab Emirates for Friends of Cancer Patients, within the category: Public Interest, NGO.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi
Log in or register to post comments
Guto Araki's picture
Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
rabbitz's picture

just another Beach Towel

rabbitz
Activity Score 464
AD MAN
fadirahhal's picture

JWT?????

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
morse's picture

Pretty good.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pulchinela's picture

i like it!

pulchinela
Activity Score 1175
jackmancer2017's picture

That's really cool. Why did nobody else use this shape before? It's so iconic.

jackmancer2017
John van de Vorstenbosch's picture

This shape HAS been used. Relentlessly. And it even won at Cannes last year with the coffin shaped zebra.

also on Toxel:
http://www.toxel.com/inspiration/2009/02/26/clever-and-creative-crossw...

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
silvi's picture

It´s done, but it´s still brilliant.

silvi
Activity Score 4172
Copywriter
mpared's picture

i like the idea ...but i dont think it works as good as the playboy towel did!! It works only once.. the power of the playboy towel was that you as a consumer want to use it again and again.. unlike this one!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

mpared's picture

i like the idea ...but i dont think it works as good as the playboy towel did!! It works only once.. the power of the playboy towel was that you as a consumer want to use it again and again.. unlike this one!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

mgriff21's picture

And how many people are really going to see this?

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Mantufayo's picture

...and how many people will use this towel?

Mantufayo
Activity Score 580
Creative Director
Coky Franchino's picture

sorry, alreay done, same idea, years ago

Coky Franchino
Activity Score 4
amchamas's picture

link! don't say it's done unless you can back it up.

amchamas
Activity Score 92
Art Director
pitted prunes's picture

coffins are quite expected. but in this case, nice use of medium for the right message. not sure if it has been done before but oh well.. nothing is quite original already. cheers!

pitted prunes
Activity Score 216
Omerosen's picture

Done almost 2 years ago in Israel. Same idea, fight skin cancer on the beach with towels.

Omerosen
Activity Score 2
Sundsvall Express
boris70's picture

I really would hate you guys if you come close to me with such a pretencious idea and specially when I'm trying to have a good time. Don't you dare to bring death close to people when they are just trying to have a good time while feeling full of life. Wrong idea, wrong thinking, wrong apporach.

boris70
Activity Score 30
Creative Director
Featured Content

Latest Collections

Advertisement