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Freedom Sale

Published/Aired: 
August 2007
 Freedom Sale

Description

Caption

Prices fall. Get up to 50% off at the Freedom Sale.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Photographer: Sanjib Ghosh
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Highest Rated

imke's picture

What if "Please keep your city clean" is another campaign which is suppose to be executed by same agency.

imke
Activity Score 472
loader's picture

in napoli they wouldn't notice,

anyway too much trashing and 2 words don't excuse this way of advertising.

loader
Activity Score 1146
Copywriter at Pristop
jobo's picture

this is interesting - very unusual media usage. A good-enough idea too.

jobo
Activity Score 99
Argentina
panasit's picture

accident, trash, slow down of traffic, people picking things up FROM THE GROUND. Apparently Kolkata is not bothered at all by that. What a great city for ambient stunt.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

EdMoras's picture

good idea: 7
Pollution:10

EdMoras
Activity Score 27
Advertising
jolie's picture

Stop littering the place in the name of creativity.

jolie
Activity Score 30
Art Director
imke's picture

Just like this (Stop littering the place in the name of advertising).

imke
Activity Score 472
Sdb's picture

For your kind information, let me tell you, O & m made sure that not a single piece of paper was left on the streets. All the papers got cleared within 3 hours of the activation programme.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
imke's picture

What if "Please keep your city clean" is another campaign which is suppose to be executed by same agency.

imke
Activity Score 472
amsterdam73's picture

yeah, who's gonna clean the mess you make?

amsterdam73
Activity Score 374
Copywriter
fractalrene's picture

Good I guess, very effective.

fractalrene
Activity Score 1504
Copywriter
vurtomatic's picture

How do you get away with littering a city like this? And if you do get away with it because people are so used to littering, why would anyone bother to pick up what they perceive as litter off the street? And the copy only works during and immediately after the crap falling. Copy doesn't mean anything if I chanced upon the already fallen crap. This sucks.

vurtomatic
Activity Score 364
thakiddd's picture

no one would connect freedom to that, especially when it's just laying on the ground.

thakiddd
Activity Score 70
Copywriter
raverus's picture

a waste of time

raverus
Activity Score 1476
Art Director
Misstree's picture

This would be a great piece for a sale on the 'fall collection' or a screening of 'the fall guy':) o.k. i need some sleep.

But yeah...a pox on u for littering the streets in India.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

soumanetra basu's picture

@ IMke
I think they would sprout brooms through manholes in such a case

soumanetra basu
Activity Score 12
student
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