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Life-size tear-off poster

Agency Network: 
Published/Aired: 
June 2012

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Description

FRANK's latest work for Fox Crime Norway is a giant poster you can bring home. At least (body) parts of it. To promote The Walking Dead – Season 2 – on a shoestring budget – we wanted to give the audience a true and relevant zombie experience, and at the same time drive more traffic to Fox Crime´s website. The solution was to create a tear off poster with full size zombies, and we worked closely with JCDecaux to insert it at one of Oslo´s busiest tube- and train stations – The National Theatre station. It created loads of attention from the audience, arms and legs were torn off in true zombie fashion.

Ambient advertisement created by Frank, Norway for Fox Crime, within the category: Media.

Advertising Agency: Frank, Norway
Creative Director: Erik Heisholt
Senior Creative: Jason Kinsella
Junior Creatives: Rebecca Sakshaug Hoseth, Hanne Sandland Nilsen
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Highest Rated

thedesignaddict's picture

This little zombie poster got 18,000+ Youtube hits, free PR in local media, and a finalist spot at Cannes 2012.

That's more than 8 people. Right?

thedesignaddict
Activity Score 5403
Art Director at Freelance
gadgets's picture

Amazing campaign! I don't like horror movies but this campaign was innovative and cool!

gadgets
Activity Score 1063
kleenex's picture

Cool...

kleenex
Activity Score 51737
Web Designer/Developer
Temple's picture

Good stunt.

Temple
Activity Score 11341
Creative Director
Kikin's picture

Needs more arms and legs...that worked for ...what...8 people ?

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

thedesignaddict's picture

This little zombie poster got 18,000+ Youtube hits, free PR in local media, and a finalist spot at Cannes 2012.

That's more than 8 people. Right?

thedesignaddict
Activity Score 5403
Art Director at Freelance
Mukesh's picture

In the beginning it said budgets were low. Still wondering if this fitted in the client's budget or the agency added to it.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

somecopywriter's picture

Brilliant idea for fans of this show. Spot on for the target market, no matter what the haters say.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
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