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FortumActive Gym

Published/Aired: 
May 2016

Description

Ambient advertisement created by Berghs School Of Communication, Sweden for Fortum, within the category: Industrial, Agriculture.

Advertising School: Berghs School Of Communication, Sweden
Art Directors: Gustav Johansson, Rasmus Keger
Copywriter: Erik Högfeldt
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Highest Rated

Guest's picture

Also the gym would charge $1,000 monthly membership, so you'd pay more money and somehow feel like you're paying less!
Think of how much you've saved. In the end the energy company still WINS ALL.

I'd rather like an idea say those TVs they're watching at the gym is powered by the people... if you stop running, no TV for you.
On second thought, I think this has been done somewhere before.

Guest
LeeHarvey's picture

Very clever!

LeeHarvey
Activity Score 3045
Creative Director
lahaff's picture
lahaff
Activity Score 1518
Copywriter
Guest's picture

That's really a great concept, I'd sign up for that. Not that I expect to reduce my monthly bill by any meaningful amount.

Guest
CUTIEPIE's picture

XD lol, i believe many of us might agree more than you think!!!!! Incredibly awesome idea!!! seriously it should be in every country!

CUTIEPIE
Activity Score 347
ronstr's picture

great

ronstr
Activity Score 140
Creative Director at art director
Guest's picture

con la boca es un mamey

easier said than done

Guest
sirvan's picture

Very connected and appropriate. Wonderful.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CrackerJackFlash's picture

Someone give these people a job already!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

lahaff's picture

I think they work in New York now on Droga5. The swedish version of adage wrote about them last year.

lahaff
Activity Score 1518
Copywriter
Artosarus's picture

coooool!

Artosarus
Activity Score 20
Art Director |

ARTOSARUS

lucdesaulniers's picture

WOW! Wish Hydro-Quebec would implant this. But, I don't think it would work in the US...

lucdesaulniers
Activity Score 1145
Guest's picture

Dix points.

Guest
Guest's picture

Idea is great, but the showcase is waaaay too long and boring. The MGMT song doesn't match the overall rhythm of everything and the narrator is a total amateur.

Guest
Guest's picture

Of course the narrator's an amateur, they're students. And for student work, this is fucking brilliant. Went to Berghs myself, it's an inspiring environment.

Guest
Guest's picture

It's fantastic... hands down one of the best ideas I've seen this year. Advertising is no longer ADvertising with your witty boom-tish clever press ads... it's about BIG ideas that mean more and help more like this.

Guest
Guest's picture

Cool campaign.

Guest
®'s picture

hmmmm no real footage of the gym or the machines hooked to generators... which can only mean one thing.... SCAAAAMM!!! :) but great idea

®
Activity Score 131
Art Director
Guest's picture

It says in the description that it's coming from an ad school... people need to learn how to read.

Guest
sxhizo's picture

Nice idea but practically, there are more energy users than gym members.

sxhizo
Activity Score 38
Art Director at Lucideas
CuriousPencil's picture

This is what happens when creative energy is used properly. Inspirational.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

God you idiots that don't see that it's from an ad school are just such useless humans. you're like the youtube commentators that say first or fake or 'seen it before'

Guest
CuriousPencil's picture

Thanks for the advice, "Guest", mind your beard on the way out from that bridge, won't you now.
Us idiots are polite to our trolls.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

it's kWh not Kwh

Guest
Janae's picture

i like it. really good from the swedish school.
maybe the first good idea, why people should like
their energycompanies.

Janae
Activity Score 385
Guest's picture

Also the gym would charge $1,000 monthly membership, so you'd pay more money and somehow feel like you're paying less!
Think of how much you've saved. In the end the energy company still WINS ALL.

I'd rather like an idea say those TVs they're watching at the gym is powered by the people... if you stop running, no TV for you.
On second thought, I think this has been done somewhere before.

Guest
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