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Art on electrical boxes

Agency Network: 
Published/Aired: 
February 2011

Description

Fortum is an energy company in Sweden. Every year grafitti and vandalization of electrical junction boxes costs more than $1,5 million. Research shows that a art in public places and a well maintained urban environment leads to increased security and decreased vandalism. The juctionboxes were popular for grafitti and guerilla advertising. Instead of banning, could we we turn this creativity into something that both reduced vandalism and increrased the liking of the Fortum brand? We created the competition ”Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The ones who got most votes were posted on electrical junction boxes throughout the city. Then we arranged the world first ever el ectical box art tour.

Ambient advertisement created by Garbergs, Sweden for Fortum, within the category: Industrial, Agriculture.

Advertising Agency: Garbergs, Sweden
Art Director: Lotta Mårlind
Copywriter: Johan van der Schoot
Digital Director: Carl Bock
Account Executive: Jan Lindforss
Account manager: Malin Åsbrink
Graphic Designer: Jakob Frisk
Final Art: Roger Blomqvist–Rantf
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Highest Rated

Hammad S's picture

Excellent idea! So obvious

Hammad S
Activity Score 484
mikeelrapido's picture

Great!!! Congratulations!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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morse's picture

It's been done in many different way so many times. Still if it worked for client, it's good.

morse
Activity Score 18024
Art Director |

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Ron Burgundy's picture

They've been doing this for a while in Southern California.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Prof's picture

so you "officially vandalised" them then?

Prof
Activity Score 1449
Copywriter |

Quite really.

kurtberengeiger's picture

Bra jobbat

kurtberengeiger
Activity Score 7323
Copywriter
Hammad S's picture

Excellent idea! So obvious

Hammad S
Activity Score 484
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