Let’s Colour

Agency Network: 
July 2013


After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up.

Ambient advertisement created by Etcetera, Netherlands for Flexa, within the category: Industrial, Agriculture.

Advertising Agency: Etcetera, The Netherlands
Creatives: Vanessa Burgmans, Billy Witbraad
Creative Directors: Peter van Leeuwen, Ben Imhoff
Campaign manager: Marie-Louise Diekema
Account: André Koster
Social Media strategy: Mark de Leeuw
Director: Nina Aaldering
Director of Photography: Justin Bodenkamp
Music: Niels den Otter
Editors: Dennis Floor, Naomi Bais
Log in or register to post comments
kleenex's picture


Activity Score 52220
Web Designer/Developer
morse's picture

Done too many times.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Featured Content

Latest Collections