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Flat shirt

Published/Aired: 
February 2007
 Flat shirt

Description

A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been flattened by the pages of the magazine.

Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Paul Chan, V Lau
Photographer: Steve Wong
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JPWrites's picture

Like the name (we New Zealanders are known as "Kiwis" but name is from a flightless nocturnal bird, as opposed to the furry fruit by the same name). But this? Not sure

JPWrites
Activity Score 238
Copywriter
kre8's picture

thanks for that.
fush and chups.

kre8
Activity Score 989
Copywriter
JPWrites's picture

No worries, feeesh end cheeps.

JPWrites
Activity Score 238
Copywriter
kre8's picture

ha.
fair play.

kre8
Activity Score 989
Copywriter
Jet Propulsion Lab's picture

We Americans are known for our flightless bird as well. It's called JetBlue.

Jet Propulsion Lab
Activity Score 10679
Copywriter
JPWrites's picture

Ha ha, love it.

JPWrites
Activity Score 238
Copywriter
club9's picture

Awesome product demonstration. So simple, i wish i'd done that. Bastard !

club9
Activity Score 40
Other
chintan ruparel's picture

wow...now thats good stuff.. these days, innovation always works, evn with a so-so idea.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

mariayya's picture

yesss definitively very good

mariayya
Activity Score 150
Copywriter
mrtalented's picture

nice and simple. but why loose sheet? it can be mislead as a bookmark idea. i prefer it attached to the magazine.

mrtalented
Activity Score 2171
Creative Director
Moe Al_mahayni's picture

I'd agree with that, but maybe because they wanted the shirt to look like if flatened because it was inside the magazine, not part of it?

Moe Al_mahayni
Activity Score 86
Graphic Designer at Ad Force 1 |

www.adforce1.ae

clouze's picture

i think it's brilliant... make used of a media.

clouze
Activity Score 6
Graphic Designer |

live life the fullest

mikelite's picture

feels flat to me, no pun intended. Something that's nice in theory, but not so in actual execution

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

adfansforever's picture

it rings my bell. what a simple idea. nice and good use of media.

adfansforever
Activity Score 16
Art Director
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