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If Pee Were Gas

Agency Network: 
Published/Aired: 
May 2012

Fiat New Uno: If Pee Were Gas

Description: 

Tech developer: Asa.tc

Ambient advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative VP: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodrigo Jatene, Guilherme Jahara
Copywriter: Marcelo Reis
Designer: Nicolas Cortinove
Programmer: André Cazetto
Project Manager: Luiz Tosi, Monique Kniggendorf
Account Managers: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Mirelly Rosa
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes
Production Managers: Celso Groba, Maria Fernanda Mourão, Camila Aquino
Art Buyer: Stella Crippa
App developer: Pivot
Producer: Vitor Zero
Director: Fabio Hacker
Motion design (video): Studio Oca
Motion Design (App): Studio Manga
3D: Big Studio
Sound Design: Zezinho Mutarelli

Comments (7)

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morse's picture
morse
Activity Score 18024

Fun idea, but to me it was not clear what the app actually does.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 50204

The toilet with techno gadget sensor measures how much pee you are peeing and based on that amount of pee you peed the car on the tablet will move a certain distance.

Now that is some in your face fun way to try to sell a car.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Que puta idéia!! XIXI no volante!

Danillp's picture
Danillp
Activity Score 672

adorei.... muito boa a idéia.

incoming's picture
incoming
Activity Score 107

GREAT IDEA.

incoming's picture
incoming
Activity Score 107

GREAT IDEA.

alausa's picture
alausa
Activity Score 1420

Good stuff!

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