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Edible

Agency Network: 
Published/Aired: 
February 2008
Fiat Ambient Ad -  Edible

Description

Ambient advertisement created by Leo Burnett, Italy for Fiat, within the category: Automotive.

Caption

100% edible paper.
Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.

Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
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R. Rinaldi's picture

....

R. Rinaldi
Activity Score 686
Singapore
bknowlden's picture

I saw on Man Vs. Wild that I can squeeze fresh elephant dung and get drinkable water, but that doesn't mean I would ever do it...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

getconnected2001's picture

Though nice thought, even I would not ever eat paper.
U hav made a valid point.

getconnected2001
Activity Score 987
Art Director at New Delhi
ivan's picture

But you don't have to. It's just an idea.

ivan
Creative Director at Ads of the World
jazarah's picture

interesting

jazarah
Activity Score 1262
Scubadome's picture

Yes, not so bad.

Scubadome
Activity Score 62
rebelscum's picture

Mmmmm, fresh delicious Panda.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

dcgroppo's picture

Pizza flavor?

dcgroppo
Activity Score 239
Other
NatalieM's picture

What does edible paper have to do with a car?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

manchiraju20's picture

Hey NatalieM,

Thats the same thing I din't understand too. Whts a car got 2 do with paper???

manchiraju20
Activity Score 8
Student/Animation Institute |

Always Be
+++POSITIVE+++POSITIVE+++POSITIVE+++POSITIVE+++POSITIVE+++POSITIVE+++

Lip's picture
Lip
Activity Score 234
alvinpck's picture

Interesting, what is it made of?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
mrtalented's picture

silly. edible printed inks too?

mrtalented
Activity Score 2171
Creative Director
alvinpck's picture

If this is made edible, why not?

There is a type of edible food colouring, typically those we see on birthday cake for kids.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Alistair C.'s picture

i like the idea, though Chevrolet did something similar with a guy buying all the newspapers to make sure others don't see the great offer. Good thinking, guys!

but what is with the copy? maybe it's good in italian, but in English it's wrong and partially it doesn't make sense.

Alistair C.
Activity Score 692
Copywriter
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