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Agency Network: 
Published/Aired: 
May 2008
Feed SA Ambient Ad -  Trolley

Description

Ambient advertisement created by TBWA, South Africa for Feed SA, within the category: Public Interest, NGO.

Caption

See how easy feeding the hungry can be?

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Hennie Stander
Art Director: Wihan Meerholz
Copywriter: Dan Parmenter
Photographer: Seppi Hochfellner
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Highest Rated

Guest's picture

What a bad taste!! Horrible!

Guest
Mr.Abc's picture

Very clever. Smart.

Mr.Abc
Activity Score 50
FAMI's picture

i love it!

FAMI
Activity Score 19
Art Director
ryantasi's picture

NICE..

ryantasi
Activity Score 6
DAIKO
Crisp One's picture

DAAAAAAAAMN thats good.

Crisp One
Activity Score 2005
Other at New York
funky_frogii's picture

very very very very goooooooooood.

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StuartLittle's picture

smart

StuartLittle
Activity Score 466
Other
Disco Munky's picture

Really good.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

gwenbloch's picture

Very good and disturbing in fact, so good I might have change of supermarket !
Great campaign.

gwenbloch
Activity Score 32
Proxima
theanc's picture

Yeah, I found it a bit invasive. Even if I had the biggest heart in the world I woudn't like to see it for a hour or so.
However maybe that's the point.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

daniel ieraci's picture

Very nice. Simple, clear and effective.

daniel ieraci
Activity Score 333
Art Director
LisAD's picture

great one! only thing is that it might come with a side of guilt - but that might be just the point. really really nicely done!

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

silvertongue's picture

Fantastic. Great work TBWA.

silvertongue
Activity Score 555
Copywriter
creativearmy's picture

Excellent. Touched the heart.

creativearmy
Activity Score 24
rdyr
tiny_wordz's picture

great work, guys! i love tbwa!!!

tiny_wordz
Activity Score 325
Copywriter
sold's picture

great one.
this REALLY works.
this IS advertising.
please, no more ideas that only advertisers can get, and dont bring results.
cannes should be the example, but...

sold
Activity Score 3305
Copywriter
at_petri's picture

love it...

at_petri
Activity Score 61
elyoshiro's picture

GRANDIOSO!!!

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

johnston's picture

Brilliant.

johnston
Activity Score 144
Copywriter
FlyingDogs's picture

Nice.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
imgns's picture

my favorite ad since months, really moving. Great

imgns
Activity Score 68
freelance advertising
roi zhang's picture

smart idea

roi zhang
Activity Score 132
AD in shanghai
teenquey's picture

Brilliant...

But if only you guys would set up a calling center so that every call from your mobile means you just donated say $5 and will be billed to your monthly phone bill. I am sure while shopping they could actually do something and donate right away, on the spot. That is going for the last mile calling for action!!

Because ad like this, what would happen is that, they read it, got home and carry on with their lives. Don't even remember to access the website when they got on the net.

But very brilliant idea. Two thumbs up. Well done guys.

teenquey
Activity Score 290
JWT
Nanel's picture

brilliant

Nanel
Activity Score 283
Copywriter
simon.gross's picture

Yeeouch! Good stuff.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Alistair C.'s picture

very good idea, hats off!

Alistair C.
Activity Score 692
Copywriter
truecopy's picture

This is a pure 10. I don't think it gets any better, simpler or more engaging than this. Bravo!

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Darko Bosnar's picture

This is nice, but tell me which store or supermarket will alove this..It could be dangerous for them becouse people could have guilty conscience to buy unnecessary things, so they colud buy less things which is bad for stores. So...

Darko Bosnar
Activity Score 396
Other at IMAGO ADVERTISING AGENCY - ZAGREB |

Innovation & Art Director
https://www.behance.net/darkobosnar

josel055's picture

We had a similar idea, but we done last year for our student carpet. this is the link.

http://www.flickr.com/photos/rueda-_-murillo/2248422805/sizes/o/

josel055
Activity Score 31
Copywriter at Sancho BBDO
adi_in's picture

nailed it!

adi_in
Activity Score 25
undisclosed |

Adi

picktokyo's picture

nice

picktokyo
Activity Score 1404
Copywriter at JWT
Freaksho's picture

just when i thought you couldnt do anything else with trolleys....brilliant!

Freaksho
Activity Score 14
Copywriter
tr3n00ps's picture

I would love to see the stats on this campaign. I wonder how much more donations they received. Great job.

tr3n00ps
Activity Score 78
Graphic Designer
soysaucechicken's picture

wish i did this one...

soysaucechicken
Activity Score 62
Creative Director
Marcela Cáceres's picture

Fuerte... Muy bueno! Ojalá haya funcionado!

Marcela Cáceres
Activity Score 108
Garethp's picture
Garethp
Activity Score 4
Graphic Designer at Brand Architects
norah's picture

waw!!! chapeau!!!

norah
Activity Score 4
Graphic Designer
Guest's picture

genius.

Guest
Guest's picture
Guest
Guest's picture

What a bad taste!! Horrible!

Guest
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