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Trolley

Agency Network: 
Published/Aired: 
May 2008
Description: 

Ambient advertisment created by TBWA, South Africa for Feed SA, within the category: Public Interest, NGO.

See how easy feeding the hungry can be?

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Hennie Stander
Art Director: Wihan Meerholz
Copywriter: Dan Parmenter
Photographer: Seppi Hochfellner

Comments (39)

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Mr.Abc's picture
Mr.Abc
Activity Score 50

Very clever. Smart.

FAMI's picture
FAMI
Activity Score 19

i love it!

ryantasi's picture
ryantasi
Activity Score 6

NICE..

Crisp One's picture
Crisp One
Activity Score 2005

DAAAAAAAAMN thats good.

funky_frogii's picture
funky_frogii
Activity Score 2538

very very very very goooooooooood.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StuartLittle's picture
StuartLittle
Activity Score 466

smart

Disco Munky's picture
Disco Munky
Activity Score 3890

Really good.

"stay low, move fast"

Doin' it for the points

gwenbloch's picture
gwenbloch
Activity Score 32

Very good and disturbing in fact, so good I might have change of supermarket !
Great campaign.

theanc's picture
theanc
Activity Score 2783

Yeah, I found it a bit invasive. Even if I had the biggest heart in the world I woudn't like to see it for a hour or so.
However maybe that's the point.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

daniel ieraci's picture
daniel ieraci
Activity Score 333

Very nice. Simple, clear and effective.

LisAD's picture
LisAD
Activity Score 446

great one! only thing is that it might come with a side of guilt - but that might be just the point. really really nicely done!

silvertongue's picture
silvertongue
Activity Score 555

Fantastic. Great work TBWA.

creativearmy's picture
creativearmy
Activity Score 24

Excellent. Touched the heart.

tiny_wordz's picture
tiny_wordz
Activity Score 325

great work, guys! i love tbwa!!!

sold's picture
sold
Activity Score 3305

great one.
this REALLY works.
this IS advertising.
please, no more ideas that only advertisers can get, and dont bring results.
cannes should be the example, but...

at_petri's picture
at_petri
Activity Score 61

love it...

elyoshiro's picture
elyoshiro
Activity Score 546

GRANDIOSO!!!

johnston's picture
johnston
Activity Score 144

Brilliant.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Nice.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

imgns's picture
imgns
Activity Score 68

my favorite ad since months, really moving. Great

roi zhang's picture
roi zhang
Activity Score 132

smart idea

teenquey's picture
teenquey
Activity Score 290

Brilliant...

But if only you guys would set up a calling center so that every call from your mobile means you just donated say $5 and will be billed to your monthly phone bill. I am sure while shopping they could actually do something and donate right away, on the spot. That is going for the last mile calling for action!!

Because ad like this, what would happen is that, they read it, got home and carry on with their lives. Don't even remember to access the website when they got on the net.

But very brilliant idea. Two thumbs up. Well done guys.

Nanel's picture
Nanel
Activity Score 283

brilliant

simon.gross's picture
simon.gross
Activity Score 541

Yeeouch! Good stuff.

Alistair C.'s picture
Alistair C.
Activity Score 692

very good idea, hats off!

truecopy's picture
truecopy
Activity Score 399

This is a pure 10. I don't think it gets any better, simpler or more engaging than this. Bravo!

"Sex sells. Truth even better." - A friend

Darko Bosnar's picture
Darko Bosnar
Activity Score 396

This is nice, but tell me which store or supermarket will alove this..It could be dangerous for them becouse people could have guilty conscience to buy unnecessary things, so they colud buy less things which is bad for stores. So...

Innovation & Art Director
https://www.behance.net/darkobosnar

josel055's picture
josel055
Activity Score 31

We had a similar idea, but we done last year for our student carpet. this is the link.

http://www.flickr.com/photos/rueda-_-murillo/2248422805/sizes/o/

adi_in's picture
adi_in
Activity Score 25

nailed it!

picktokyo's picture
picktokyo
Activity Score 1404

nice

Freaksho's picture
Freaksho
Activity Score 14

just when i thought you couldnt do anything else with trolleys....brilliant!

tr3n00ps's picture
tr3n00ps
Activity Score 78

I would love to see the stats on this campaign. I wonder how much more donations they received. Great job.

soysaucechicken's picture
soysaucechicken
Activity Score 62

wish i did this one...

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Fuerte... Muy bueno! Ojalá haya funcionado!

norah's picture
norah
Activity Score 4

waw!!! chapeau!!!

Guest's picture
Guest

genius.

Guest's picture
Guest
Guest's picture
Guest

What a bad taste!! Horrible!

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