Agency Network: 
May 2008

On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

Ambient advertisment created by DDB, Netherlands for FBTO, within the category: Finance.

Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte

Comments (21)

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Rachel.Mann's picture
Activity Score 450

Thanks :D

Markvanderheijden's picture
Activity Score 8


Lip's picture
Activity Score 234
Age's picture
Activity Score 74
NatalieM's picture
Activity Score 1685

Hmm, that's pretty funny for something inspired by such a serious story.

Diplodokus's picture
Activity Score 1819

The whole Bokito thing was quite a hype in the Netherlands. And because FBTO always offers simple (preventive) solutions they handed out more than 2.000 BokitoViewers the weekend after the escape.

crisis's picture
Activity Score 187

I hope it made sense in context, because for me, it's one of the most convoluted thing I've ever seen. Seriously, I'm aghast.

Diplodokus's picture
Activity Score 1819

Trust me, when you're on the cover of the biggest national newspaper it makes sense.

Diplodokus's picture
Activity Score 1819


bknowlden's picture
Activity Score 3647

A bit insensitive for me.

phoamcor's picture
Activity Score 1284

Hilarious little stunt, but wtf why was the woman visiting the gorilla 4 days a week?

Diplodokus's picture
Activity Score 1819

She had some sort of gorilla fetish. She always thought Bokito smiled when she began talking to him. But in fact he was really really pissed off.

And insensitive? Not as long the woman can laugh about it.

artiam's picture
Activity Score 123

lmfao! whatta weirdo

Rachel.Mann's picture
Activity Score 450

I love that they used the picture of a dude with a cigarette hanging out of his mouth, lol.

This is kind of hilarious, I like it.

speed's picture
Activity Score 83

Hey Rachel.Mann - I like your LeoB quote. I'd forgotten about that one.

Rachel.Mann's picture
Activity Score 450

Thanks :D

getconnected2001's picture
Activity Score 987


consolidated.db's picture
Activity Score 545

i always enjoy your interesting insights.

Alistair C.'s picture
Alistair C.
Activity Score 692

don't point at me, but this whole story sounds funny to me. Maybe it's because of this solution that turned a bad thing into something you can take lightly. Very good thinking as compared to boring PR statements.

Wordnerd's picture
Activity Score 6692

it's a very nice idea. for the zoo. i don't think it will do this health insurance client any good. it feels disconnected. dicovery channel or where you learn interesting stuff about animals whould have been nicer for me

triburon's picture
Activity Score 2

Ебота какая то. И че что гЛОЗА не вту смотрят. И ЧО???

Rachel.Mann's picture
Activity Score 450

...But what if Bokito was up in a tree?!