Agency Network: 
March 2010

Farmen (The farm) is a famous TV-show in Norway where the participants is “sent” 100 years back in time. There they have to live like they once did in 1910. To promote the show we took a nice toilet in a restaurant and sent it 100 years back in time.

Ambient advertisment created by McCann, Norway for Farmen, within the category: Media.

The farm – Struggle for existence

Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
Account Director: Thomas Høgebøl
Project Manager: Beril Holte Rasmussen

Comments (11)

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valayamadvertising's picture
Activity Score 244

Am sure 100 years back there is no such commod :)

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Looks somewhat nicer than the new loo........not a real hardship in norway as many people have wooden huts in the mountains with outdoor toilet sheds and with no flush.

thedesignaddict's picture
Activity Score 5403

Indoor plumbing a hundred years ago?...

Honest Dave's picture
Honest Dave
Activity Score 233

So you guys ripped out the sink and rerouted the plumbing to the other side of the wall? If you're going to submit a scam ad at least make it somewhat believable.

thedesignaddict's picture
Activity Score 5403

LOL. I didn't notice the plumbing - good point.

Shawali's picture
Activity Score 8442

For the 1910 toilets visual, i would have replaced what's behind the door by a dirt path leading to a wooden shack at the back of a snowy garden. Here, the "after" lew look like even cosier than the "before" lew....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Sven Gali's picture
Sven Gali
Activity Score 845

The electrical been rerouted too. Their target audience is going to pick up on this right away.

whatthefudge's picture
Activity Score 1266

Agree with Shawali.

alexander_bickov's picture
Activity Score 3279

I wont that toilet

silvi's picture
Activity Score 4172

Expensive but good

Prime83's picture
Activity Score 497

Does the sink had to be the opposite of its original position to be 100 years old?