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How far will human lab mice go for Fantastic Delites?

Agency Network: 
Published/Aired: 
December 2012

Description

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again.

Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Art Director: Oliver Prenton
Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Developer: Robert McIntyre
Production Company: Anifex
Editor: Jon Holmes
Sound: Matt McKenzie-Smith
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Highest Rated

Roger Keynes's picture

Kleenex gets the ad agency job in Australia! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

GrumpyArtDirector's picture

This gives me the chills.

GrumpyArtDirector
Activity Score 858
Art Director
TexasH's picture

I'm torn.."how far you would go"...or "how stupid and ridiculous you will be for a ridiculous piece of cheese"?
Am i funny or degrading with my own consumers?

TexasH
Activity Score 365
copywriter
Lazarus's picture

Oh dear.

Lazarus
Activity Score 1536
Creative Director
kleenex's picture

YES!!!!!!!!!

kleenex
Activity Score 51078
Web Designer/Developer
Roger Keynes's picture

Kleenex gets the ad agency job in Australia! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

This is actually really entertaining. Two thumbs up.

Nike Diesel
Activity Score 13630
Art Director
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