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Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Ambient advertisement created by Grey, Denmark for Fakta, within the category: Retail Services.

Advertising Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Directors: Jesper Hansen, Rasmus Gottliebsen
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matt-roach's picture

haha this made me laugh, really nice idea.

matt-roach
Activity Score 25
University for the Creative Arts, Farnham |

www.matt-roach.com

Guest's picture

Are the products and the mall too boring to stay???

Guest
Guest's picture

hey guest where are you from?

Guest
Guest's picture

No quite getting it. sorry.

Guest
LeeHarvey's picture

Silly campaign. Why do they want me to stay longer, to spend more money? Or to get irritated by their stupid little games....

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

I'm amazed that this campaign just keeps the high standart for such a long period.

To people who are not from Denmark it should be said that the campaign has run for years and the concept is that FAKTA tries to make you stay a little longer in their shop.. because it only takes 5 minutes, but they really want you to stay.

This far we have seen shorts of fake walls to hide the tills, storeclearks hiding costumers kids under emply cardboxes, hidden camera where the till-worker didn't want to sell their products claming they were FAKTAs and not for sale and much much more.. very loved campaign.

Guest
Guest's picture

would be cool if there wasn't a spelling mistake...
or am wrong

is it an "exiting" Fakta competition?

Guest
Plastilina's picture

Fakta campaigns are every-year Cannes-and-other-international-festivals-winners. And for a reason, too. I wonder about your sense of humor, Lee Harvey. A lot.

Plastilina
Activity Score 73
Creative Director
LeeHarvey's picture

You're entitled to have an opinion about this campaign, I'm awfully sorry I don't share it.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

not as good as awards winning campaigns but not bad at all... There aren't so many good works comming from Denmark so... good job

Guest
NatalieM's picture

How post modern. I like it. Fix the typo and we're set.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

sneakyhands's picture

the ad is okay, but i really love the typo. the idea of an exiting contest to keep people in a store is pretty funny.

sneakyhands
Activity Score 1857
Copywriter
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