Comments (22)

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daniel ieraci's picture
daniel ieraci
Activity Score 333

It's really nice, presuming that the special light bulbs are switched off before the film starts.

obladis's picture
Activity Score 298

Really fucking nice!!!!!! Congratulations, one of the best things i had seen this year.

bknowlden's picture
Activity Score 3647

Good idea, but this would piss me off.

horbhaikihaalhai's picture
Activity Score 20

looks like bad photoshop to me.
but if you guys really puled it off, congratulations!

teenie's picture
Activity Score 1894

How can it be bad photoshop? They're a bunch of cut-out stickers of eyes.

teenie's picture
Activity Score 1894

Creepy. Nice. I'd be impressed.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Reminds me of a night club I went to years ago with all these black lights everywhere. I'd never seen my teeth SO WHITE!!

Like someone said, provided these fluorescent stickers disappear after the trailers, I love the idea. This will definitely get people talking.

Mr.Ozzy's picture
Activity Score 33

Good, good, good!

sonucoues2002's picture
Activity Score 804

daaaaaaaaaaaaaaamm gudddddddddddddd

FlyingDogs's picture
Activity Score 968

Reminds me of the starting part of Scooby Doo cartoons!
But hey, great work fellas!

capywriter's picture
Activity Score 5509

Nice idd, if you can only see it while the commercials are running, otherwise it would be pretty annoying

vurtomatic's picture
Activity Score 364

This is funny. It looks more like the humans going about their business (watching a movie) are the subject of scrutiny and the animals are the ones visiting the zoo.

mikepants2005's picture
Activity Score 504

Nice idea providing they weren't lit up during the movie. Otherwise I'd be well pissed off!

panasit's picture
Activity Score 687

I laughed so hard that even in the ambient explanation picture, it is clearly showed that the people aren't looking at the ambient. How is it supposed to sell us the idea that it works.

I actually like it though.

--good idea is enemy of great idea

puppiepoppy's picture
Activity Score 1634

Hmmn, actually I think I remember seeing a similar idea before a few weeks was some sort of graphical tvc and some print executions. Very similar but cooool. Well, I guess great minds think alike!

obladioblada's picture
Activity Score 256

I love this ad. It's one of i'd like to made.

Congratulations. Will win many awar all over the world.

weezergrl's picture
Activity Score 70

I agree wit Panasit.. How are we suppose to believe that this ambient really truelly worked.. if the ppl there seemed like they didn't even notice it at all.. HMM this doesn't convince me.

dilagosi's picture
Activity Score 31

well done!!!!
I loved it!

Wheelspin's picture
Activity Score 44

Yeah, isn't this a blatant copy of RMGs OBIE finalist ad? I'd seen that one at IMAX in Mumbai.

When doing copied work like this, and putting it up on this site, you guys should at least give a list of references. Honesty might actually be the best policy to avoid getting trashed in a public forum. C'mon, there's bound to be someone around who's seen the original.

obladis's picture
Activity Score 298

I think it's better maked. The visual is better, and the material too. And i don't think the brazilian creatives stolled a idea maked 4 years ago in india.... Please guys.

Wheelspin's picture
Activity Score 44

Agreed, its done better, that's not going to make it any less of a copy.

JAG's picture
Activity Score 166

This is impressive. The photographer should have shot the audience looking more appreciative.