The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company.
Sound Design: Atsushi Shimomura / Sosa Co.
Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More