Agency Network: 
March 2010

While removing the paper from the dispenser you hear the sound of a chainsaws.

Ambient advertisment created by Staff, Brazil for ESPM, within the category: Public Interest, NGO.

The math is simple, more paper, less trees.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Guilherme Cunha, Oswaldo Luiz
Copywriters: Lucas Cassol, Iuren Alves
Additional credits: Technical Support - Wilson Azand

Comments (8)

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Spoonfeederxxx's picture
Activity Score 641

Thought provoking, but not impactful enough...

The problem is you spend lots of time and money and printing (ecologically not viable) to reach such a small market...

Strategically it's ironic...

MJStinson77's picture
Activity Score 601

@ spoon - interesting comment. Strategically ironic... I like that. I like the concept, get them where they understand and can regulate usage. I like the simple addition of noise to accompany the message, giving it a little more punch. But I'm not sure the message and the noise go together. I wish they were more directly related to one another. That the line had something to do with the chainsaw, or that the noise had a more direct correlation to math. Maybe I'm just being too picky. It would get my attention though! | | wordjones

brandingworthspreading's picture
Activity Score 648

I don't think it fits well. It's a bit forced.

Luis Maram's picture
Luis Maram
Activity Score 252

Of course it works ... but like many of the social messages, is manipulative and therefore inefficient

Manish Sharma's picture
Manish Sharma
Activity Score 45

Something is better than nothing.

hufflepoff's picture
Activity Score 430

It answers the brief well. I like this.

mike11's picture
Activity Score 279

... Because everyone knows that once trees are gone they can never be replaced. What do people think paper grows on trees or something? A decent execution of a stupid brief. Next.

Anne86's picture
Activity Score 26

I like this, especially copy!