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jmcho's picture

this is very clever. i'd probably be too busy staring at the images that i'd trip off the escalator.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
DarkSide's picture

Good idea (not genious), but when seen in action i believe that the slow speed of the escalator will be a turnoff

DarkSide
Activity Score 1066
Other
B128's picture

I agree that slow speed might kill the excitement. Interesting though...

B128
Activity Score 392
Art Director
Slashh's picture

"Have fun?" Thanks for reminding me. I love this idea but has anyone noticed that a lot of these great visual ideas have really lazy lines? I understand that a lot of them either require very straight forward copy or no line at all, but if you're gonna write something, shouldn't it at least avoid being...lame?

Slashh
Activity Score 294
Copywriter
Guest's picture

I agree that the line is kind of lazy, but I think there is a bit of a translation problem here. "Divirta-se" in portuguese does mean "have fun," literally, but the sentence feels different when I read it in English and when I read it in Portuguese. I would have said "Go have fun at Hopi Hari's rollercoster." Maybe I'm wrong, but it's just how I felt.

Guest
boRn2tRy's picture

good ambient.

7/10

boRn2tRy
Activity Score 42
Art Director
gcaropreso's picture

that's here in Brazil, not in Asia.

there's one in the subways too.

gcaropreso
Activity Score 2
Graphic Designer
ivan's picture

Oh, sorry!

ivan
Creative Director at Ads of the World
Rog's picture

Cool idea, but undersells the experience a tad, don't you think?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Christina's picture

fun idea.

Christina
Activity Score 24
Copywriter
Saltsea's picture

Horrible and extra-weak.

Saltsea
Activity Score 319
Creative Director
dhamorim's picture

QG Propaganda

Creatives: Tchelo Nogueira/ Marcelo D'elboux / Rodolfo Barreto
Creative Director: Sérgio Lopes / Paulo André Bione

dhamorim
Activity Score 449
Copywriter
melocoton's picture

1) Con gente en la escalera no lo ves, si vas en la escalera menos
2) a la velocidad normal de la escalera resultaria la montaña rusa mas lenta del mundo

sds

melocoton
Activity Score 987
Art Director
fersvax's picture

Besides, its going down, nobody would see it unless it were going up. But then the pictures don't work. Dumb application of a good ambient media resource.

fersvax
Activity Score 1239
Art Director |

FER.

kandi's picture

agreed. Super dumb.

kandi
Activity Score 204
Art Director
Doberman's picture

You almost did something really great.

Doberman
Activity Score 48
Copywriter |

Doberman.

jian's picture

Awesome. Great placement.

jian
Activity Score 45
Other
puppiepoppy's picture

FIRST: It's a really really really slooooooow rollercoaster.

SECONDLY: It's a really really really sloooooow rollercoaster that rolls backwards, with your back facing the front! Boring!

THIRDLY: This medium is not possible since there's grooves on the steps and it's not possible to apply stickers or drawing onto the sides.

LASTLY: Bad photoshopping since they missed out the grooves. Maybe it's intentional so that the full image is visible....but then it makes the photoshopping done badly.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

What the Hell's picture

doesn't work > too slow > try the elevator

What the Hell
Activity Score 114
Art Director
A. J. SMITH's picture

Looks a bit creepy when the hands slip down the crack at the end...

Like the mangled welly ad in the UK back in the '80s

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
marketrix's picture

Who said it is going down?
Since the message and the brand are facing the up side of the escalator, i believe (and i am pretty sure of it) it is going up!
Although I agree it might be too slow for a rollercoaster.

marketrix
Activity Score 2
Marketing Manager
A. J. SMITH's picture

Good point, I didn't even think of it as going up.

I'm a moron.

and in that case it works!

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
spudgun's picture

Like the idea but has subtle similarities to a child charity ad I've seen on an escalator with faces of sad children disappearing under the steps as the escalator moves. Can't find a link but the line was something like 'children disappear every day.' or 'Don't let children fall between the cracks' and a message about poverty or child abuse. Think it was for NAPCAN or Barnados or similar.

I know it's a different client (and their's is happy, the kid's one was sad) but they're using a similar premise and using the media the same way with faces on moving steps.

Spudgun

spudgun
Activity Score 4
Copywriter
yasir's picture

Clever idea. Abismal execution.

yasir
Activity Score 22
Copywriter at Grey Kuala Lumpur |

Fully loaded for Young Guns

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