Comments (24)

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jmcho's picture
Activity Score 278

this is very clever. i'd probably be too busy staring at the images that i'd trip off the escalator.

DarkSide's picture
Activity Score 1066

Good idea (not genious), but when seen in action i believe that the slow speed of the escalator will be a turnoff

B128's picture
Activity Score 392

I agree that slow speed might kill the excitement. Interesting though...

Slashh's picture
Activity Score 294

"Have fun?" Thanks for reminding me. I love this idea but has anyone noticed that a lot of these great visual ideas have really lazy lines? I understand that a lot of them either require very straight forward copy or no line at all, but if you're gonna write something, shouldn't it at least avoid being...lame?

Guest's picture

I agree that the line is kind of lazy, but I think there is a bit of a translation problem here. "Divirta-se" in portuguese does mean "have fun," literally, but the sentence feels different when I read it in English and when I read it in Portuguese. I would have said "Go have fun at Hopi Hari's rollercoster." Maybe I'm wrong, but it's just how I felt.

boRn2tRy's picture
Activity Score 42

good ambient.


gcaropreso's picture
Activity Score 2

that's here in Brazil, not in Asia.

there's one in the subways too.

ivan's picture

Oh, sorry!

Rog's picture
Activity Score 6080

Cool idea, but undersells the experience a tad, don't you think?

>>>> That's not an ad. THIS is an ad.

Christina's picture
Activity Score 24

fun idea.

Saltsea's picture
Activity Score 319

Horrible and extra-weak.

dhamorim's picture
Activity Score 449

QG Propaganda

Creatives: Tchelo Nogueira/ Marcelo D'elboux / Rodolfo Barreto
Creative Director: Sérgio Lopes / Paulo André Bione

melocoton's picture
Activity Score 987

1) Con gente en la escalera no lo ves, si vas en la escalera menos
2) a la velocidad normal de la escalera resultaria la montaña rusa mas lenta del mundo


fersvax's picture
Activity Score 1239

Besides, its going down, nobody would see it unless it were going up. But then the pictures don't work. Dumb application of a good ambient media resource.


kandi's picture
Activity Score 204

agreed. Super dumb.

Doberman's picture
Activity Score 48

You almost did something really great.

jian's picture
Activity Score 45

Awesome. Great placement.

puppiepoppy's picture
Activity Score 1634

FIRST: It's a really really really slooooooow rollercoaster.

SECONDLY: It's a really really really sloooooow rollercoaster that rolls backwards, with your back facing the front! Boring!

THIRDLY: This medium is not possible since there's grooves on the steps and it's not possible to apply stickers or drawing onto the sides.

LASTLY: Bad photoshopping since they missed out the grooves. Maybe it's intentional so that the full image is visible....but then it makes the photoshopping done badly.

What the Hell's picture
What the Hell
Activity Score 114

doesn't work > too slow > try the elevator

A. J. SMITH's picture
Activity Score 2822

Looks a bit creepy when the hands slip down the crack at the end...

Like the mangled welly ad in the UK back in the '80s

It's only an ad.

marketrix's picture
Activity Score 2

Who said it is going down?
Since the message and the brand are facing the up side of the escalator, i believe (and i am pretty sure of it) it is going up!
Although I agree it might be too slow for a rollercoaster.

A. J. SMITH's picture
Activity Score 2822

Good point, I didn't even think of it as going up.

I'm a moron.

and in that case it works!

It's only an ad.

spudgun's picture
Activity Score 4

Like the idea but has subtle similarities to a child charity ad I've seen on an escalator with faces of sad children disappearing under the steps as the escalator moves. Can't find a link but the line was something like 'children disappear every day.' or 'Don't let children fall between the cracks' and a message about poverty or child abuse. Think it was for NAPCAN or Barnados or similar.

I know it's a different client (and their's is happy, the kid's one was sad) but they're using a similar premise and using the media the same way with faces on moving steps.


yasir's picture
Activity Score 22

Clever idea. Abismal execution.