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chino65's picture

GREAT!!!

chino65
Activity Score 326
chintan ruparel's picture

oh, damn good! neat stuff...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

sujay's picture

Watch the ad in action!
Check out the VIDEO of the Juice Salon escalator.

sujay
Activity Score 2
Rediffusion DYR
A.G. Pennypacker's picture

Hummmm. It seems this was a better idea in theory than in reality. The payoff shown in the print actually only lasts a split second because the escalator moves so fast. So for me, the video proves that the real life execution of this is a huge let down. A nice idea yes, but if it were mine, I'd only show a print comp. I'd NEVER show the video.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Andal's picture

Agree, i was disappointed as well.
_______________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

Mr.Top's picture

I agree on this one

Mr.Top
Activity Score 728
primo_susto's picture

i disagree with you people, i like it most in action, is like "the infinite option line for your style"

primo_susto
Activity Score 440
Graphic Designer
Tincho's picture

True, the problem is the speed of the escalator. It would be awesome but its not.

Tincho
Activity Score 1093
Art Director
Pauflies's picture

Maybe they put the direction of the escalator wrong? if you're going downstairs you see the face on the other side...
I don't understand...

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

biabitch's picture

totally envious! i wish i thought of it!

biabitch
Activity Score 298
saatchi
comAd's picture

hmmmmm...

comAd
Activity Score 162
Copywriter
muxa's picture

It's fast, but people can get it. Great work.

muxa
Activity Score 602
Copywriter
prchavan's picture

winner

prchavan
Activity Score 5
Art Director
talay's picture

wow !!

talay
Activity Score 266
mgemini creative works / istanbul
Wordnerd's picture

hm not winner if you watched the video.. a shame for such a nice approach.
i think it would look better if they put it on a stair moving up. that way the hair would "grow" and would't look so weird

Wordnerd
Activity Score 6692
Copywriter
marco's picture

Yah i have said in a few other ad feeds the same thing as wordnerd, works better when you approach it. Also that is hilarious the end bit on the video, they actually had to zoom up on the logo
cause its soooooo damn small; you can see that the people exit so fast they try to look at the logo but it isn't really working. This time the client would be right in saying "CAN WE MAKE THE LOGO BIGGER" That said....great idea.

marco
Activity Score 118
Other
Artchique's picture

I agree the logo is too small. AND! I would have suggested rotating it 180 degrees. Everyone is staring down at the head tops as they get off, why make them turn around to see the logo right side up?

Artchique
Activity Score 166
Art Director
braindrain's picture

Brilliant. One of those, "wish I would have thought of it" ideas.

I have no problem with the speed of the escalator either. I bet it reads fine if you're standing in front of it or on one of the steps, and it's engaging enough that people will take the extra half second to figure it out.

braindrain
Activity Score 240
Copywriter
bart80's picture

lion

bart80
Activity Score 9
iwannatalktosamson's picture

Sweetness

iwannatalktosamson
Activity Score 701
Jamaica Ad School
gmint7's picture

:::J:::

great idea.. fresh i think

but yea its too fast. I saw them trying hard to get it.. but it still works when not crowded...(maybe slow down the elevator speed, its doable)

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

hanoch john samuel's picture

its very nice well done

hanoch john samuel
Activity Score 46
karnataka chitrakala parishat
nC's picture

nC
King idea! Never seen and done

nC
Activity Score 50
Graphic Designer / HKIVE |

nC

vidya.shankaran's picture

Sweeetttt!!!!

vidya.shankaran
Activity Score 724
eddietanhk's picture

good idea. but Escalator will not wait u to u clearly

eddietanhk
Activity Score 64
Graphic Designer at Junior designer
the.copywriter.twisted's picture

For all those who think this idea is difficult to get/ too fast / blah / blah, please remember that they just want to show the variety of styles available. It doesn't take a nuclear scientist to understand it.

I'd say it's smart and really cool. Maybe a winner.

It's all a big lie.

the.copywriter....
Activity Score 48
Copywriter |

It's a lie.

weezergrl's picture

It's a good idea.. but the escalator moves too fast to actually capture the concept.. at first when I saw the graphic i said this ambient is awesome! But after I saw the video I noticed that it was not actually as awesome as i thought it was..

weezergrl
Activity Score 70
Personal Asistant /UNAPEC
Margaret Gay's picture

great idea!!!

Margaret Gay
Activity Score 144
Marketing Officer
王宏伟's picture

呵呵~~~很不错~~喜欢~~~

王宏伟
Activity Score 42
Creative Director at 北京
Celine_Fjeldheim's picture

I agree with Artchique.. it would be better if it were turned around, going up... otherwise, i still think its a cool idea... regardless if it goes fast, the message that Juice does a huge variety of styles is communicated.

Celine_Fjeldheim
Activity Score 19
AAA School - South Africa
Wheelspin's picture

Beautiful. Wish I'd thought of this. Probably works only for an hour or so, since the pasted artwork will get ripped off by the escalator mechanism, but beautiful idea anyway.

Wheelspin
Activity Score 44
O&M
lytieuly's picture

cool

lytieuly
Guest commenter's picture

おもしろいアイデアですよね。
安全面は、足元を見るから大丈夫なのでしょうか??

Guest commenter
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