Polar Bears

Agency Network: 
September 2008

Ambient advertisment created by Ogilvy, United States for Environmental Defense Fund, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, New York, USA
Vice-Chairman, Creative: Chris Wall
Group Creative Directors: Chris Mitton, Terry Finley
Senior Art Director: Dustin Duke
Senior Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Director: Tim Godsall
Production Company: Biscuit Filmworks USA
Sr. Executive Producer: Shawn Lacy
Executive Producer: Holy Vega
Line Producer: Jon Messner
DP: Bryan Newman
Editorial: Geoff Hounsell, Lost Planet
Artist: Josh Harris
Musical Artist: Stars of the Lid

Comments (19)

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onemilkid's picture
Activity Score 111

Bad copy of a nice art concept. Sad

onemilkid's picture
Activity Score 111

And by copy I mean Just taking an artist's installation and putting a logo at the end is not advertising.

LessTalkMoreMock's picture
Activity Score 104

Josh Harris is the artist behind these too.

mark3r's picture
Activity Score 1949

Hats Off!! Inspirational.. Great WORK!

critical_mass's picture
Activity Score 17

Absolutely incredible. Hats off to you.

moner's picture
Activity Score 13

what a rip off
it s sad

tschwartz46's picture
Activity Score 3

Actually, Josh (the artist from SVA) worked with the agency on this spot, too. See credit list.

digifool's picture
Activity Score 264

Is that duct tape I see holding the bears together? If so it's a beautiful idea ruined by low production value.

Goblin's picture
Activity Score 412

nice work guys...
Share your creativity
upload/download free pictures, 3d models, illustrations...

Crisp One's picture
Crisp One
Activity Score 2005

I KNEEEEEW someone was going to rip this off...just wondering when.

moner's picture
Activity Score 13

i m stil not aproving

gmint7's picture
Activity Score 2675


nice ambient

not really related to the message


moner's picture
Activity Score 13

it s not even ambient
it s a tv spot
i hope the did stencil a message next to the work so it has a use after being filmed

shailu20066's picture
Activity Score 90

What the end. you do for awards you don't now waht is the result of your ad no body i also can be follow this...

sorry but
good work....

ailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

JAGGY's picture
Activity Score 1382

This could be a 'Don't use plastic' ad. Would have been better that way.

Jaggy, MICA Ahmedabad

Wordnerd's picture
Activity Score 6692

that was just a matter of time. surprised no one used this geniuses work sooner

seiyapunk's picture

sh|t i been working on this, since i saw josh harris work, now is all lost, and any other copy will be better than that.

geek's picture
Activity Score 41

Oh please! Everyone stop bitching about how Ogilvys 'ripped off' an idea! They commissioned the artist, gave him full credit, and took his work and created a strong idea. If anyone has a problem with the originality of this piece maybe they should go back and criticize every piece of fiction created (which is ultimately an adaptation of someone else's earlier work).

Jealousy leaves a tangy scent in the air gentlemen. Maybe we should just swallow our pride an admit it is a bloody good ad?

mara's picture
Activity Score 64

It is a bloody good ad by Josh Harris. Oh, i forget something, and Josh Harris' list of tagged along credits.