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Plug

Agency Network: 
Published/Aired: 
March 2008
ENBW Ambient Ad -  Plug

Description

Ambient advertisement created by Jung von Matt, Germany for ENBW, within the category: Industrial, Agriculture.

Caption

Energy that won't run out. Geothermal energy.

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato
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Highest Rated

All ears's picture

Yeah this definitely needs a little more to it.

All ears
Activity Score 233
Copywriter, London
crisjuly's picture

The idea is pretty cool, but a bit more could have been done to the shape of the plug base.

crisjuly
Activity Score 14
Art Director
but_why's picture

ok

but_why
Activity Score 280
Watford
®'s picture

nice one! but to be the devil's advocate, shouldn't it be the other way around? i mean plug "in" the ground? anyways, very cool ambient...

®
Activity Score 131
Art Director
LisAD's picture

this is cool. and yes, with that USP it should be in the ground, but I think that's something only an ADhead would notice ;)

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

john doe's picture

I had the same thought … it should have been an outlet not a plug. Don't think that only ADheads would be bothered.

john doe
Activity Score 1571
Art Director
kurtberengeiger's picture

I really like the idea, but somehow the execution/sticker just didn't click.

kurtberengeiger
Activity Score 7323
Copywriter
Senhora Kolossa's picture

wtf! seems to be a muddi's work!

Senhora Kolossa
Activity Score 483
Jung von Matt
All ears's picture

Yeah this definitely needs a little more to it.

All ears
Activity Score 233
Copywriter, London
talay's picture

good idea weak work

talay
Activity Score 266
mgemini creative works / istanbul
Exhale's picture

I like it. don't care that its a plug, that is nothing else then electricity. ok its secondary, but if you need electricity you take a plug and put it into sth different. right?
its simple and its kind of social.
good work! winner!

Exhale
Activity Score 20
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