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Agency Network: 
Published/Aired: 
January 2009
Emirates Ambient Ad -  Window Cleaner

Description

Ambient advertisement created by BBDO, United Arab Emirates for Emirates, within the category: Transport.

Caption

Change your view. Emirates Holidays.

Advertising Agency: Impact BBDO,Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Other additional credits: Media Hub
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Unmotivated Genius's picture

very cool

Unmotivated Genius
Activity Score 100
Art Director
scarfinati's picture

I like it but Its a see/say

The image already speaks to a change in view
copy should be less vague -- i could change my view with any airline not just emirates. Why emirates?

scarfinati
Activity Score 843
Art Director
Guest's picture

a lot of ads are like that though. Crest gives you a "beautiful, healthy" smile, but colgate does the same thing.

Guest
Guest's picture

spectacular!!!

Guest
Blashyrkh's picture

Because it's Emirates ad.

I like the concept.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Interesting concept.. but I'd be upset if someone was hanging that thing in front of my hotel window.

Guest
scarfinati's picture

Because it's Emirates ad

sorry thats a non answer

scarfinati
Activity Score 843
Art Director
tirthomitro's picture

this one's absolutely bang-on!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Static waterfall idea

Guest
Guest's picture

awesome....one of those ides you wished you did yoursef...well done!!!

Guest
Guest's picture

Why are the light an the shadows on the ground in front of the window in both picture exact the same?
Why are the same reflexions on the window-frame in both picture but the background different?
Why is it with the poster in front of the window still bright in the room with natural light, but you can see on the both pictures on the right sid of the board that the post lets no light trough?

Because its a fake produktion.
next time fake better.

Guest
Blashyrkh's picture

How about the guys reflection on the desk? Isn't it a very nice fake? Bullshit offtopic comments coming out of nowhere.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

and what have the guy to do with the poster outside the window? Nothing.

what seems to have happend: lets take to photos of the same room. one with the guy and one without. now lets photoshop the poster in the window. iam sure nobody will recognize the fake.

but hey, whats about the clocks reflection on the desk? if theres a reflection its a proof that nathing else in the picture can be fake.
what a stupid try of argueing.

bullshit fake ad.

Guest
Guest's picture

WOW! You are some bitter chap -- that you did not think of this. Next time, less writing and more thinking, OK?

Guest
Zeus's picture

I dont get this....this ad is for only one person in his office???? whats the point

Zeus
Activity Score 906
somewhere
alexander_bickov's picture

Static waterfall

alexander_bickov
Activity Score 3279
Guest's picture

Bravo

Guest
Guest's picture
Guest
Guest's picture

Happy to send any of you who think this is a 'fake' the video of the making ....(ESPECIALLY Guest | Tue, 2009-07-28 07:17 )....But hey maybe we shot the video then did post on that too...sounds like a lot of work for nothing to me...This was actually a logistical nightmare to pull off, Even once Emirates Holidays and Media Hub were on board.

Cheers to the positive comments.

Onwards and upwards.

Mark.

Guest
Guest's picture

Great work....really nice. Good use of a media that does not usually exist. Well done creatives on that one.

Guest
puppiepoppy's picture

Wouldn't the view be backlit? And really dark? And really unappealing? BTW, the guy in there looked like David Gurrero, Chairman of BBDO Gurrero, Phil & regional ECD of BBDO Asia Pac. ;)

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

KaKa Lam's picture

Cool!!!

KaKa Lam
Activity Score 16
LASALLE College of the Arts
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