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Awesome Traveling Machine

Agency Network: 
Published/Aired: 
February 2013

Description

We’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first ATM specifically designed to be impossible to ignore.

Ambient advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Advertising Agency: FP7/DXB, Dubai, UAE
Creative Directors: Paul Banham, Alaa Demachkie, Steve de Lange
Art Director: Alaa Demachkie
Copywriter: Steve de Lange
Integrated Producer: Clarisse Mar
Account Supervisor: Spiro Malak
Planner: Tahaab Rais
Production Agency: Muddville Dubai
Director: Jac Mulder
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Highest Rated

Meredith Singh's picture

Great idea.

I think the video could have communicated this idea in 30 seconds though. I turned it off after 40 seconds. You need to remember award show judges have to watch 100s of videos.

Meredith Singh
Activity Score 407
Art Director
ankitadv's picture

awesome video

ankitadv
Activity Score 818
Liviu's picture

nice! good message, well done!

Liviu
Activity Score 4399
hmaffia's picture

Great insight! Nice video.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Meredith Singh's picture

Great idea.

I think the video could have communicated this idea in 30 seconds though. I turned it off after 40 seconds. You need to remember award show judges have to watch 100s of videos.

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

I just want to tip one over for the fun of it.

kleenex
Activity Score 51787
Web Designer/Developer
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