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Slower is better, 3

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Ambient advertisement created by Cramer-Krasselt, United States for Elm Grove Police Departmen, within the category: Public Interest, NGO.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
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slowrider's picture

good job

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

anuraag01's picture

so what happenns when someone clocks 25? Those many days in hospital bed for following rules?

anuraag01
Activity Score 13
Guest's picture

yeah! maybe some cyclists.

Guest
CGilb09's picture

Not 100% solid, but very clever and definitely makes you think about speeding while you're speeding.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Guest's picture

Its a great idea, but think about it... no matter how fast they go (i.e. 25 mph) they are still "Spending 25 days in a hospital bed." Great idea, sloppy execution.

jv

Guest
capywriter's picture

Who says the thing is working when you only drive 25 or slower...? Nice idea! Effective!

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

pretty lame

Guest
daniel_glezmilan's picture

Ok. Good idea, but...

46 Km/hr is not = 46 days in bed,
20 Km/hr is not = 46 days in bed
even if u crash.

That´s what I think. Kind of forced.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

funky_frogii's picture

very goood.effective

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Bronze pencil work. It's got some flaws but over all pretty tight.

Guest
NatalieM's picture

Great ambient!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Arkadiusz's picture

simple but very telling - I like it

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

Not very solid, but I like the idea. Nice try!

Guest
macluvin's picture

this makes you think as you drive by, but the percentage one is much more solid. other than that, i think it could use more contrast as the gray background might make it not so easy to read at the speed of 50 days in the hospital.

macluvin
Activity Score 397
Art Director
Guest's picture

100 Days in a hospital bed for those too busy reading the sign and not paying attention to the road...

Guest
PERP's picture

Hahaha, I would like to see one of those around my house, I'm sure a new kind of sport would born immediately, with bets raising up all around!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

ThatsBeenDone's picture

so I drive by @5 mph..and it's 5 days in hospital bed???? No matter what..if you drive...you gonna end up in a hospital bed??? works ONLY if the numbers show up only when some one goes over 25...yeah then it works.

ThatsBeenDone
Activity Score 10
Art Director
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