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Elevator

Published/Aired: 
December 2007
 Elevator

Description

Caption

More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan
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Highest Rated

Kateter's picture

powerful.

Kateter
Activity Score 2029
Copywriter
ultraboon222's picture

Very good use of a tired medium. It's hard to use something that's so cliche well.

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

Stigset's picture

Very impactfull.(but shouldn't his overall be orange, like the ones at Gitmo?)

Stigset
Activity Score 1454
Art Director
Kateter's picture

powerful.

Kateter
Activity Score 2029
Copywriter
junaish's picture

very nice ad appealing congrats..........

junaish
Activity Score 11
advertising
thirty6chambers's picture

gold's gym anyone?
http://adsoftheworld.com/media/ambient/golds_gym_elevator

i'm not thrilled about neither though...

thirty6chambers
Activity Score 1464
Art Director
Anne's picture

Simple, relevent, fresh. Makes sense to me.

Anne
Activity Score 508
Art Director
SeanMartin's picture

Okay, but larger question: were these "guerilla" applied? Or did they bother asking the landlord if they could use his elevators like this? I'm betting that, in NY anyway, if these appear, they'll be midnight strikes, the decal equivalent of graffiti, and they'll be taken down just as quickly.

SeanMartin
Kateter's picture

this is probably agency's building.
they just need to ask themselves ;-)

Kateter
Activity Score 2029
Copywriter
MoveOn's picture

Solid idea, effectively communicated and really makes you think about the plight of the prisoners.

MoveOn
Activity Score 63
Art Director
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