Vac from the Sea

Agency Network: 
October 2010

Electrolux Vac from the Sea -- Part II


Electrolux has unveiled five unique vacuum cleaners that have been made from plastic waste collected from the world’s oceans. The event marks the next chapter and continuation of the “Vac from the Sea” campaign launched in July by Prime Sweden and Electrolux PR Studio that aims to raise awareness around ocean plastic waste and inspire consumers and industry to recycle more. Follow the development of Vac from the Sea at, @vacfromthesea or

Production Manager:Karin Schollin

Ambient advertisment created by Prime, Sweden for Electrolux, within the category: Electronics, Technology.

Advertising Agency: Prime, Stockholm, Sweden and Electrolux PR Studio
Executive Creative Director: Tom Beckman
Creative Director Electrolux Account: Jonas Bodin
Account and Project Manager: Mattias Ström
Creatives: Carl Fredrik Holtermann, Devi Brunson
Head of Planning: Marcus Wenner
Planner: Kerem Yazgan
PR Manager Europe: Julia Emmerich (Electrolux PR Studio)

Comments (10)

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jackmancer2017's picture
Activity Score 6992

Doesn't really feel like an ad. My sceptical feeling always makes me wonder if they do environmental things to boost sales or that they honestly mean it. Anyhow, kudos to their work. I really loved those vacuum cleaners made out of plastic. To me, that was the only interesting part of this video.

Guest's picture

to boost their sales of course but the important thing is that somehow all these brands that want to do good to the enviroment so they can crawl to a high position in the Top of heart, end up doing something good in general speak for the enviroment

morse's picture
Activity Score 18024

More companies should do such things. Let's clean up the mess in our oceans.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DBB's picture
Activity Score 1216


TrapDaniels's picture
Activity Score 309

Plus for the idea. Minus for the spiritual music..

800A's picture
Activity Score 39

Finally our work seems to have a helpful brilliant idea. Not only about sale something or produce great ads, but work for something higher.
My compliments to Electrolux and Prime. Go on.

thatcliffguy's picture
Activity Score 37

Looks great for the brand.

But they truly care about the cause not just their sales.

AssassinX's picture
Activity Score 1329

I specially love the design of the hoover surface.

Guest's picture

truly inspirational.

Guest's picture

saving earth~it's so great idea