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Electric Fence

Published/Aired: 
May 2007
 Electric Fence

Description

The electric fence is a ubiquitous sight in South African cities. This site in Cape Town’s bustling nightlife district is close to the store and the ‘live’ nature of this medium makes it perfect to communicate Marshall Music’s range of guitars.

Advertising Agency: BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Warren van Rensburg
Photographers: Emielka van Wyk, Andy Lund
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Made Of Ideas's picture

I think this is great. Hopefully nobody tries to strum this guitar!

Made Of Ideas
Activity Score 100
Graphic Designer
Jet Propulsion Lab's picture

I foresee a slew of 911 calls and lawsuits...

Jet Propulsion Lab
Activity Score 10679
Copywriter
fersvax's picture

I love it.

fersvax
Activity Score 1239
Art Director |

FER.

addyhoch10's picture

this guitar is an electric bass.

addyhoch10
Activity Score 2592
Art Director
teixas's picture

no it's not. the strings r too thin.
nice idea

teixas
Activity Score 8
Art Director at DraftFCB Lisbon
addyhoch10's picture

let's say 2 strings broke because playing marshall guitars is so much fun.

addyhoch10
Activity Score 2592
Art Director
Beatboxer's picture

Yep, 4 strings... Bass!

I Love this use of media... Spazzling idea! Wundaba!

Beatboxer
Activity Score 1517
Copywriter
feldspar's picture

"The electric fence is a ubiquitous sight in South African cities."
That is very creepy. I can understand electric fences around prisons and nuclear silos but everywhere implies that society in South Africa has already broken down under threat of crime.

feldspar
Activity Score 4
Other
Jet Propulsion Lab's picture

Either that or it's time I started investing in public utility stock in Johannesburg or Cape Town or something...
Fuckers must be rolling in it!

Jet Propulsion Lab
Activity Score 10679
Copywriter
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