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Internet accountant

Agency Network: 
Published/Aired: 
August 2010

Description

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold.

Ambient advertisement created by Voskhod, Russia for Elba, within the category: Recreation, Leisure.

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Lroffe1's picture

Love the art direction of this concept more than anything.

Lroffe1
Activity Score 18
atb2005's picture
atb2005
Activity Score 13557
Ragozzz's picture

This internet campaign started and ended earlier than the example that you brought

Ragozzz
Activity Score 61
Copywriter at Advertising association VOSKHOD
createwitty's picture

with media budget 0...this is impressive...unique concept..

createwitty
Activity Score 204
morse's picture

It's not new, but it works.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture

Awesome

Ron Burgundy
Activity Score 1630
Art Director at Southern California
AKesseli's picture

It worked, fine. But how annoying I bet it was when those small companies realized they were getting "scammed" into visiting Elba. Craigslist is full of that crap too and it may work, but no one likes it.

AKesseli
Activity Score 210
Boston University
Berny Misceláneo's picture

Incredible strategy.

Berny Misceláneo
Activity Score 8
Copywriter at Hangar Caribe
Bob.C's picture

Very creative and gutsy. Being Mr Skeptical, i do wonder what the grown twice part means in exact numbers.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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